Open Now: The Global ETF Survey Take the Survey →

Advertisement
Advertisement
Moving Markets

Active ETFs gaining prominence

In this article, we explore why active ETFs are gaining prominence in today’s difficult market conditions.

Rony Abboud
By Rony Abboud · October 11, 2022
Share
Active ETFs gaining prominence

Keep up with what matters in ETFs

Get timely ETF insights, market trends, and top ideas straight to your inbox.

Your newsletter subscriptions with us are subject to ETF Central's Privacy Policy and Terms and Conditions.

When most investors think of ETFs, passive ETFs that track an index usually are the first thing that comes to mind. However, there is growing popularity and inflows to “active” ETFs, which are ETFs that employ active strategies as opposed to just following an index.

In today’s uncertain environment, investors are seeking downside protection that passive ETFs are unable to provide without an active decision having to be made by an investor. Active ETFs are a viable alternative for investors who are seeking the benefits of an ETF, but with greater oversight from investment managers.

ETF Central Weekly Newsletter

Like what you're reading?

Stay in the loop — get the latest ETF insights: trends, analysis, and expert picks.

After signing up, you will receive occasional emails from ETF Central and its partners. See our Terms of use.

Active vs. Passive ETFs?

What is the key difference between a passive ETF and an active ETF?

Passive ETF: an exchange-traded fund that typically tracks an index (e.g., S&P 500 or MSCI World), with the portfolio being updated only to reflect changes in the underlying index that it tracks.

Active ETF: an exchange-traded fund where an investment manager will actively manage a portfolio and attempt to outperform the index.

The key here is that active ETFs aim to outperform an index while a passive ETF will try to match the index’s return as closely as possible.

Many investors may think that active ETFs simply sound similar to mutual funds, however active ETFs retain the same structure as other ETFs, namely:

  • Being listed on a financial exchange
  • Retaining high liquidity on a secondary market
  • Relatively lower management fees
  • High transparency as to the underlying securities being held

In contrast, mutual funds are not listed on a financial exchange and do not have as much liquidity since they are not listed on a secondary market, which is also known as being closed-ended. Furthermore, active ETFs, while generally retaining a higher fee than passive ETFs, are still more cost-effective than mutual funds in most cases. 

Why Active ETFs are gaining traction

While active ETFs are gaining more inflows, they are not necessarily displacing passive ETFs. Both forms of ETFs are gaining more prominence as the benefits of the ETF structure are better understood,  especially among retail investors.

But in today’s challenging environment investors are increasingly looking for an investment that can provide a strong return with some protection against downside risk. Rules-based, passive ETFs, which rigidly track an index and are thus unable to respond to changing market conditions are, by their very nature, going to struggle to achieve this, which is what we’ve seen so far in 2022. 

Active managers, on the other hand, have the flexibility to direct their investments away from expected volatility, and therefore have a higher ability to protect investors from downside risk. 

Examples of Active ETFs

There are many different types of active ETFs today, all of which employ various strategies. Some common examples are:

  • Dimensional U.S. Core Equity 2 ETF (DFAC)
  • JP Morgan Equity Premium Income ETF (JEPI)
  • PIMCO Enhanced Short Maturity Active ETF (MINT)
  • ARKK ARK Innovation ETF (ARKK)

Data for this article is as of September 28, 2022.

Please note this article is for information purposes only and does not constitute investment advice.

Advertisement
Advertisement
Advertisement
ETF U
Become a better investor with NYSE: The Home of ETFs
Visit the ETF U homepage
ETF Guides
Advertisement

Recent educational content

Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs July 20, 2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

Tidal
By Tidal · July 20, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs July 13, 2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

Tidal
By Tidal · July 14, 2026
First Look ETF: Cash Deployment, Bond, and Hedged ETFs

First Look ETF

First Look ETF: Cash Deployment, Bond, and Hedged ETFs

In this season 6 episode of First Look ETF, Stephanie Stanton ‪examines the latest ETF marketplace trends with NYSE and guests.

ETF Guide
By ETF Guide · July 10, 2026
Tidal ETF Industry KPIs

ETF Trends

ETF Industry KPIs July 6, 2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape.

Tidal
By Tidal · July 7, 2026

Browse all educational columns

Advertisement
ETF INVESTOR RESOURCES

Expert-Built ETF Portfolios, All in One Place

Don’t start from scratch. Discover ready-made ETF portfolios built by professionals to match different goals, timelines, and market views. Use them as inspiration or as a starting point for your own allocation.

Portfolio Builder