Keep tabs on your favorite ETFs with a personalized weekly tracker. Create a Watchlist now →
Here’s a non-exhaustive list of the most common ETF related errors I see retail investors making.


I can’t really label any particular investment strategy, or even a specific ETF, as objectively good or bad. It all depends on your goals, risk tolerance, and time horizon.
But I can say with confidence that there are certain things retail investors do when buying and selling ETFs that are almost always suboptimal.
Here are some of the classic mistakes beginner ETF investors make, and why you’re better off steering clear of them.
Access Trackinsight's reliable and comprehensive data with 500M+ points on 14,000+ ETFs.
On the whole, index ETFs have been great for investors looking for lower fees, transparency, and broad market exposure. But that doesn’t mean you should buy them blindly.
Let’s start with definitions. The Vanguard Information Technology ETF
Because VGT tracks the MSCI US Investable Market Information Technology 25/50 Index, which uses the GICS sector classification system. Under GICS, Amazon and Tesla fall under consumer discretionary, while Meta and Alphabet are classified under communication services. Unless you actually check the holdings or read through the index methodology, you’d never know that.
Here’s another case: the Invesco S&P 500 GARP ETF
But what many investors miss is that before May 22, 2015, the fund tracked a completely different benchmark, the RAFI Fundamental Large Growth Index. Then from 2015 to mid-2019, it followed the Russell Top 200 Pure Growth Index.
These index changes mean historical performance isn’t a fair apples-to-apples comparison. You might think you’re buying into a winning formula when in reality, much of that outperformance came under different strategies entirely.
Always read the fine print. Understand what index the fund tracks, how that index defines sectors, and whether it’s changed over time.
ETF liquidity is made possible by a mechanism called in-kind creation and redemption. This process allows large institutional players known as authorized participants (APs) to swap baskets of the ETF’s underlying securities for ETF shares, or vice versa. It keeps supply and demand in balance and helps ETFs trade close to their net asset value (NAV).
But like any complex operation, this system has friction, especially during times of heightened activity, like right at the market open and close. In the first and last 15 minutes of the trading day, it’s common for ETFs to show wider bid-ask spreads than usual.
That means the price you can buy at and the price you can sell at may be further apart, costing you more to trade. You may also notice that the ETF’s market price doesn’t quite match its indicative NAV, a signal that pricing efficiency is temporarily out of sync.
These discrepancies happen because the underlying securities may still be adjusting to overnight news at the open or seeing a flurry of end-of-day trades at the close. That uncertainty makes it harder for market makers and APs to price things accurately in real time.
If you’re placing trades during extended or overnight hours, the problem can be even worse. Underlying markets might be closed entirely, which means ETF prices are moving without any tether to the real-time value of their holdings. Unless you really know what you're doing, it’s smarter to trade ETFs during normal market hours and avoid the open and close.
ETFs are often praised for being more tax efficient than mutual funds. Thanks to the in-kind creation and redemption process, ETFs can avoid triggering capital gains when investors enter or exit the fund.
Authorized participants handle redemptions by delivering shares of the underlying holdings rather than selling them for cash, which means the fund doesn’t need to realize capital gains and pass them on to shareholders.
But that’s just one part of the tax equation. Some ETFs generate income that’s taxed much less favorably than others, depending on how they’re structured.
A good example is the JPMorgan Equity Premium Income ETF
These are considered derivatives, so the resulting distributions are usually taxed as ordinary income, not as qualified dividends. That means a much higher tax bill if you hold it in a taxable account.
Another headache to be aware of is the dreaded Schedule K-1 tax form. This form is typically issued by ETFs that hold commodities or volatility-linked futures. These funds are often structured as limited partnerships, and owning them means you become a “partner” for tax purposes.
The K-1 is notorious for being confusing, late to arrive, and burdensome to file, even if your position was small or short-term. The wrong fund can leave you with an unpleasant surprise come tax season.
Please note that this article reflects the author’s personal views and does not represent the opinions of the publication or its affiliates. It is for informational purposes only and does not constitute investment advice. It is essential to seek guidance from a registered financial professional before making any investment decisions.
Latest ETF News
See all ETF newsETF Central's Guide to Defensive Sector Investing


These Industry ETFs Could Be Vulnerable to AI Disruption


Innovations in Swap Based ETFs: Beyond Just Leverage


Advantages of ETFs over Mutual Funds1/6
Lower Costs
In this guide, we'll explore the advantages of ETFs over mutual funds, giving you valuable insights into why ETFs have gained significant popularity among investors like yourself.
Leveraged ETFs: Unlocking the Potential for Amplified Returns1/6
Understanding Leveraged ETFs
Explore leveraged ETFs: potential for amplified returns & risks. 5 ETFs to consider across equities, commodities & fixed income.
What is a Leveraged ETF?1/6
Introducing Leveraged and Inverse ETFs
In this guide, we'll dive into the world of leveraged ETFs, exploring their definition, mechanics, potential risks, and rewards.
Asset TV
The ETF Show - Option Income ETF Strategies
Will Rhind, Founder & CEO of GraniteShares joins The ETF Show to discuss option income ETF strategies and their growing popularity amongst investors.

ETF Trends
ETF Industry KPIs March 23, 2026
The ETF industry saw 12 new launches, 3 conversions, 1 ETF share class addition, 1 ticker change, and 6 closures last week.

Asset TV
The ETF Show - Rethinking the 60/40 with Alternatives, Thematics
Christian Magoon, Founder and CEO of Amplify ETFs joins The ETF Show to discuss how alternative strategies and thematics are replacing bonds in the 60/40 portfolio.

ETF Trends
ETF Industry KPIs March 16, 2026
The ETF industry saw 22 new launches and 1 closure last week.

Join J.P. Morgan’s Bram Kaplan, Head of Americas Equity Derivatives Strategy and Matt Kaufman from Calamos Investments as they dive into the growing global opportunity in autocallable income—an increasingly dominant strategy within structured products, now available through ETFs.
Accepted for 1 CE Credit
