TENDvsSHDGETF Comparison
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iShares Large Cap 10% Target Buffer Dec ETF (TEND) and Soundwatch Hedged Equity ETF (SHDG) belong to the same industry segment: Options Strategies. Both ETFs have the same top 3 sector exposures: Technology, Finance and Consumer Non-Cyclicals. TEND is less expensive with a Total Expense Ratio (TER) of 0.53%, versus 1.01% for SHDG. TEND is up 7.19% year-to-date (YTD) with +$36M in YTD flows. SHDG performs worse with 1.16% YTD performance, and -$7M in YTD flows. Run a side-by-side ETF comparison of TEND and SHDG below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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TEND vs SHDG performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/17/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | TEND SHDG | +0.83%+0.08% | +3.73%+2.05% | +7.19%+1.16% | n/a+8.71% | n/a+37.31% | n/an/a |
| Flows | TEND SHDG | +$4M-$3M | -$163M-$6M | +$36M-$7M | --$10M | -+$8M | -- |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | TEND SHDG | +7.36%+3.56% | n/a+7.42% | n/a+10.42% | n/an/a |
| Max drawdown | TEND SHDG | -2.39%-1.10% | n/a-6.58% | n/a-15.48% | n/an/a |
| Max drawdown duration | TEND SHDG | 30d2d | n/a150d | n/a153d | n/an/a |
Trading data
TEND | SHDG | |
Last sale 7/17/2026 at 1:30 PM | $27.25 | $32.68 |
| Previous close 07/16/2026 | $27.41 | $32.88 |
| Consolidated volume 07/16/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
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Main metrics
Last update 7/17/2026 at 1:30 PM
Live
Closed
TEND | SHDG | |
|---|---|---|
| Last price | $27.25 | $32.68 |
| 1D performance | -0.59% | -0.61% |
| AuM | $68.64 M | $160.73 M |
| E/R | 0.53% | 1.01% |
Characteristics
TEND | SHDG | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | iShares | Soundwatch Capital |
| Benchmark | - | - |
| N° of holdings | 501 | 501 |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | October 7, 2025 | October 24, 2022 |
| ESG | No | No |
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Exposure
Countries
TEND
USA
100.05%
Other
-0.05%
SHDG
USA
104.38%
Other
-4.38%
Sectors
TEND
Technology
47.56%
Finance
12.84%
Consumer Non-Cycl.
9.34%
Healthcare
8.24%
Industrials
7.7%
Other
14.32%
SHDG
Technology
49.96%
Finance
13.49%
Consumer Non-Cycl.
9.81%
Healthcare
8.65%
Industrials
8.09%
Other
9.99%
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Diversification
TEND
Total weight of top 15 holdings out of 15
46.05%
SHDG
Total weight of top 15 holdings out of 15
48.37%
Top 15 holdings
Data as of May 31, 2026
TEND
NVIDIA Corp.
8.01%
Apple, Inc.
7.15%
Microsoft Corp.
5.22%
Amazon.com, Inc.
4.13%
Alphabet, Inc.
3.46%
Broadcom Inc.
3.31%
Alphabet, Inc.
2.75%
Meta Platforms, Inc.
2.16%
Tesla, Inc.
1.91%
Micron Technology, Inc.
1.71%
Eli Lilly & Co.
1.37%
Berkshire Hathaway, Inc.
1.36%
Advanced Micro Devices, Inc.
1.31%
JPMorgan Chase & Co.
1.26%
Exxon Mobil Corp.
0.95%
SHDG
NVIDIA Corp.
8.41%
Apple, Inc.
7.51%
Microsoft Corp.
5.48%
Amazon.com, Inc.
4.34%
Alphabet, Inc.
3.63%
Broadcom Inc.
3.47%
Alphabet, Inc.
2.89%
Meta Platforms, Inc.
2.27%
Tesla, Inc.
2.01%
Micron Technology, Inc.
1.79%
Eli Lilly & Co.
1.44%
Berkshire Hathaway, Inc.
1.43%
Advanced Micro Devices, Inc.
1.38%
JPMorgan Chase & Co.
1.32%
Exxon Mobil Corp.
1.00%
Frequently asked questions about TEND and SHDG
How have the TEND and SHDG ETFs performed in 2026?
As of July 17, 2026, TEND is up 7.19% year-to-date (YTD), while SHDG has returned 1.16%. That puts TEND better performer ahead so far this year.
Which ETF is attracting more investor money: TEND or SHDG?
Year-to-date, the TEND ETF saw +$36M in flows, compared to -$7M for SHDG.
Which ETF is bigger: TEND or SHDG?
As of July 17, 2026, TEND holds $68.64 M in assets under management (AUM), while SHDG manages $160.73 M.
What sectors do the TEND and SHDG ETFs invest in?
TEND leans toward sectors like Technology, Finance and Consumer Non-Cyclicals. Meanwhile, SHDG focuses on Technology, Finance and Consumer Non-Cyclicals.
What are the top holdings of the TEND ETF and SHDG ETF?
TEND top holdings include NVIDIA Corp., Apple, Inc. and Microsoft Corp.. SHDG holds in its top three: NVIDIA Corp., Apple, Inc. and Microsoft Corp..
Which ETF is more diversified: TEND or SHDG?
TEND holds 504 securities with 46.05% of its assets in the top 15. SHDG has 504 securities and a top 15 weight of 48.37%.
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