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TBGvsDIVLETF Comparison

ETF 1
TBG

TBG Dividend Focus ETF

This fund is part of
US Multi-Factor
+0.72%
VS
ETF 2
DIVL

Madison Dividend Value ETF

This fund is part of
US High Dividend
+0.79%

TBG Dividend Focus ETF (TBG) belongs to the US Multi-Factor segment. Madison Dividend Value ETF (DIVL) is part of the US High Dividend segment. TBG's top 3 sector exposures are Health Care, Energy and Financials. In contrast, DIVL's top sector exposures are Industrials, Energy and Financials. TBG is less expensive with a Total Expense Ratio (TER) of 0.59%, versus 0.65% for DIVL. TBG is up 12.86% year-to-date (YTD) with +$16M in YTD flows. DIVL performs worse with 9.71% YTD performance, and -$5M in YTD flows. Run a side-by-side ETF comparison of TBG and DIVL below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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TBG vs DIVL performance and flow charts

Performance

-2.0-1.00.01.02.03.0%May 12May 19May 27Jun 3Jun 10

Cumulative Flows

02,000,0004,000,0006,000,0008,000,000May 12May 19May 27Jun 3Jun 10

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Historic performance and flows
Data as of 06/12/2026
1M3MYTD1Y3Y5Y
Perf.
TBG
DIVL
+3.32%+0.83%
+7.41%+3.20%
+12.86%+9.71%
+19.31%+14.97%
n/an/a
n/an/a
Flows
TBG
DIVL
+$2M-
+$6M-$2M
+$16M-$5M
+$66M-$7M
--
--
Volatility and drawdown
3M1Y3Y5Y
Volatility
TBG
DIVL
+9.83%+11.32%
+9.62%+10.68%
n/an/a
n/an/a
Max drawdown
TBG
DIVL
-2.67%-3.21%
-6.36%-6.99%
n/an/a
n/an/a
Max drawdown duration
TBG
DIVL
21d43d
97d102d
n/an/a
n/an/a
Trading data

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TBG
DIVL
Last sale
6/12/2026 at 7:59 PM
$37.44
$24.92
Previous close
06/12/2026
$37.30
$24.71
Consolidated volume
06/12/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
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Main metrics
Last update 6/12/2026 at 7:59 PM
Live
Closed
TBG
DIVL
Last price
$37.44
$24.92
1D performance
+0.38%
+0.83%
AuM$240.52 M$61.73 M
E/R0.59%0.65%
Characteristics
TBG
DIVL
Management strategyActiveActive
ProviderAlpha ArchitectMadison Investments
Benchmark--
N° of holdings3537
Asset class--
Trailing 12m distribution yield
Join
Join
Inception dateNovember 7, 2023August 15, 2023
ESGNoNo
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Exposure

Countries

TBG
USA
89.05%
Other
10.95%
DIVL
USA
88.73%
Other
11.27%

Sectors

TBG
Health Care
14.42%
Energy
13.35%
Financials
13.21%
Consumer Staples
12.3%
Real Estate
9.65%
Information Techn.
9.62%
Other
27.45%
DIVL
Industrials
17.11%
Energy
16.72%
Financials
11.78%
Health Care
11.51%
Consumer Staples
8.42%
Information Techn.
8.07%
Other
26.39%
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Diversification

TBG

Total weight of top 15 holdings out of 15

52.07%
DIVL

Total weight of top 15 holdings out of 15

56.26%

Top 15 holdings

Data as of April 30, 2026
TBG
BLACKSTONE GROUP
4.23%
SIMON PROPERTY GROUP REIT
4.22%
MERCK & CO INC
3.86%
CHEVRON TEXACO
3.73%
PEPSICO U
3.60%
VERIZON COMMUNICATIONS
3.49%
CISCO-T
3.45%
PROCTERGAMBLE
3.45%
CA11276H1064
3.44%
TEXAS INSTRUMENTS
3.41%
AMERICAN ELECTRIC POWER
3.34%
JOHNSON&JOHNSON
3.03%
MOELIS
2.95%
ENTERPRISE PRODUCTS PARTNERS UNT
2.94%
ALTRIA GROUP
2.93%
DIVL
JOHNSON&JOHNSON
4.78%
TEXAS INSTRUMENTS
4.70%
EXXON
4.70%
CHEVRON TEXACO
4.64%
NEXTERA ENERGY
4.38%
CME GROUP
3.96%
PROCTERGAMBLE
3.77%
HONEYWELL INTL
3.64%
UNION PACIFIC U
3.38%
ANALOG DEVICES
3.37%
CONOCOPHILLIPS
3.36%
ILLINOIS TOOL
3.19%
SCHLUMBERGER
2.89%
HOME DEPOT
2.83%
LOWE'S COS INC
2.67%
Frequently asked questions about TBG and DIVL

How have the TBG and DIVL ETFs performed in 2026?

As of June 12, 2026, TBG is up 12.86% year-to-date (YTD), while DIVL has returned 9.71%. That puts TBG better performer ahead so far this year.

Which ETF is attracting more investor money: TBG or DIVL?

Year-to-date, the TBG ETF saw +$16M in flows, compared to -$5M for DIVL.

Which ETF is more volatile: TBG or DIVL?

Over the past year, TBG had a volatility of 9.62%, while DIVL experienced 10.68%.

Which ETF is bigger: TBG or DIVL?

As of June 12, 2026, TBG holds $240.52 M in assets under management (AUM), while DIVL manages $61.73 M.

What sectors do the TBG and DIVL ETFs invest in?

TBG leans toward sectors like Health Care, Energy and Financials. Meanwhile, DIVL focuses on Industrials, Energy and Financials.

What are the top holdings of the TBG ETF and DIVL ETF?

TBG top holdings include BLACKSTONE GROUP, SIMON PROPERTY GROUP REIT and MERCK & CO INC. DIVL holds in its top three: JOHNSON&JOHNSON, TEXAS INSTRUMENTS and EXXON.

Which ETF is more diversified: TBG or DIVL?

TBG holds 36 securities with 52.07% of its assets in the top 15. DIVL has 38 securities and a top 15 weight of 56.26%.

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