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SUREvsUSMFETF Comparison

ETF 1

SURE

AdvisorShares Insiders Advantage ETF

This fund is part of

US Large Cap Value

-0.6%

Full SURE fund page

VS

ETF 2

USMF

WisdomTree U.S. Multifactor Fund

This fund is part of

US Multi-Factor

-0.35%

Full USMF fund page

AdvisorShares Insiders Advantage ETF (SURE) belongs to the US Large Cap Value segment. WisdomTree U.S. Multifactor Fund (USMF) is part of the US Multi-Factor segment. SURE's top 3 sector exposures are Technology, Finance and Industrials. In contrast, USMF's top sector exposures are Technology, Healthcare and Finance. SURE is more expensive with a Total Expense Ratio (TER) of 1%, versus 0.28% for USMF. SURE is up 21.19% year-to-date (YTD) with - in YTD flows. USMF performs worse with 1.66% YTD performance, and -$126M in YTD flows. Run a side-by-side ETF comparison of SURE and USMF below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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SURE vs USMF performance and flow charts

Performance

Cumulative Flows

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 10/23/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	SURE USMF	+6.17%-1.60%	+5.45%-2.21%	+21.19%+1.66%	+26.12%+1.51%	+72.29%+42.88%	+65.44%+35.30%
Flows	SURE USMF	--$8M	--$36M	--$126M	--$139M	-$6M-$101M	-$14M+$24M

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	SURE USMF	+11.58%+11.35%	+12.81%+11.64%	+15.02%+12.60%	+17.32%+14.34%
Max drawdown	SURE USMF	-6.02%-4.99%	-7.15%-6.12%	-21.41%-15.22%	-24.06%-18.07%
Max drawdown duration	SURE USMF	67d67d	46d101d	365d283d	557d696d

Trading data

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	SURE	USMF
Last sale 10/23/2026 at 1:30 PM	$154.22	$51.54
Previous close 10/22/2026	$155.43	$51.79
Consolidated volume 10/22/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Replication quality

Data as of September 30, 2026

1-year trailing difference

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SURE

is actively managed and doesn’t replicate an index

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	SURE	USMF
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst

Main metrics

Last update 10/23/2026 at 1:30 PM

Live

Closed

	SURE	USMF
Last price	$154.22	$51.54
1D performance	-0.78%	-0.48%
AuM	$58.63 M	$255.31 M
E/R	1%	0.28%

Characteristics

	SURE	USMF
Management strategy	Active	Passive
Provider	AdvisorShares	WisdomTree
Benchmark	-	WisdomTree U.S. Multifactor Index
N° of holdings	99	198
Asset class	-	Equities
Trailing 12m distribution yield	Join	Join
Inception date	October 4, 2011	June 29, 2017
ESG	No	No

More SURE data on Trackinsight

More USMF data on Trackinsight

Exposure

Countries

SURE

USA

93.95%

Other

6.05%

USMF

USA

96.07%

Other

3.93%

Sectors

SURE

Technology

28.67%

Finance

15.1%

Industrials

12.09%

Consumer Services

9.55%

Energy

8.91%

Other

25.68%

USMF

Technology

33.02%

Healthcare

13.95%

Finance

11.42%

Industrials

9.25%

Consumer Non-Cycl.

8.09%

Other

24.27%

Diversification

SURE

Total weight of top 15 holdings out of 15

21.38%

USMF

Total weight of top 15 holdings out of 15

24.86%

Top 15 holdings

Data as of August 31, 2026

SURE

Amplitude, Inc.

1.79%

Fortinet, Inc.

1.72%

Kforce, Inc.

1.62%

Marathon Petroleum Corp.

1.50%

Marvell Technology, Inc.

1.48%

Freshworks, Inc.

1.46%

EverQuote, Inc.

1.44%

Sezzle, Inc.

1.39%

Stagwell, Inc.

1.33%

DaVita, Inc.

1.33%

Iridium Communications, Inc.

1.31%

Goosehead Insurance, Inc.

1.29%

Payoneer Global, Inc.

1.25%

Applied Materials, Inc.

1.25%

Dave, Inc.

1.22%

USMF

Apple, Inc.

4.01%

Alphabet, Inc.

4.00%

NVIDIA Corp.

3.77%

Broadcom Inc.

1.45%

Expedia Group, Inc.

1.42%

Eli Lilly & Co.

1.34%

General Motors Co.

1.11%

Murphy USA, Inc.

1.02%

Micron Technology, Inc.

1.01%

Johnson & Johnson

1.00%

eBay, Inc.

0.96%

Burlington Stores, Inc.

0.96%

MGM Resorts International

0.94%

Merck & Co., Inc.

0.93%

Tapestry, Inc.

0.92%

Frequently asked questions about SURE and USMF

SUREvsUSMFETF Comparison

AdvisorShares Insiders Advantage ETF

WisdomTree U.S. Multifactor Fund

SURE vs USMF performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the SURE and USMF ETFs performed in 2026?

As of October 23, 2026, SURE is up 21.19% year-to-date (YTD), while USMF has returned 1.66%. That puts SURE better performer ahead so far this year.

Which ETF is attracting more investor money: SURE or USMF?

Year-to-date, the SURE ETF saw - in flows, compared to -$126M for USMF.

Which ETF is more volatile: SURE or USMF?

Over the past year, SURE had a volatility of 12.81%, while USMF experienced 11.64%.

Which ETF is bigger: SURE or USMF?

As of October 23, 2026, SURE holds $58.63 M in assets under management (AUM), while USMF manages $255.31 M.

What sectors do the SURE and USMF ETFs invest in?

SURE leans toward sectors like Technology, Finance and Industrials. Meanwhile, USMF focuses on Technology, Healthcare and Finance.

What are the top holdings of the SURE ETF and USMF ETF?

SURE top holdings include Amplitude, Inc., Fortinet, Inc. and Kforce, Inc.. USMF holds in its top three: Apple, Inc., Alphabet, Inc. and NVIDIA Corp..

Which ETF is more diversified: SURE or USMF?

SURE holds 99 securities with 21.38% of its assets in the top 15. USMF has 198 securities and a top 15 weight of 24.86%.

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