SUREvsMSSSETF Comparison
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AdvisorShares Insiders Advantage ETF (SURE) belongs to the US Large Cap Value segment. Monarch Select Subsector Index ETF (MSSS) is part of the US Multi-Factor segment. SURE's top 3 sector exposures are Technology, Finance and Industrials. In contrast, MSSS's top sector exposures are Healthcare, Technology and Finance. SURE is less expensive with a Total Expense Ratio (TER) of 1%, versus 1.42% for MSSS. SURE is up 21.19% year-to-date (YTD) with - in YTD flows. MSSS performs worse with 20.98% YTD performance, and +$15M in YTD flows. Run a side-by-side ETF comparison of SURE and MSSS below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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SURE vs MSSS performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 10/23/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | SURE MSSS | +6.17%+4.77% | +5.45%+3.05% | +21.19%+20.98% | +26.12%+18.78% | +72.29%n/a | +65.44%n/a |
| Flows | SURE MSSS | -+$722K | -+$5M | -+$15M | -+$10M | -$6M- | -$14M- |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | SURE MSSS | +11.58%+12.52% | +12.81%+13.19% | +15.02%n/a | +17.32%n/a |
| Max drawdown | SURE MSSS | -6.02%-7.67% | -7.15%-10.24% | -21.41%n/a | -24.06%n/a |
| Max drawdown duration | SURE MSSS | 67d68d | 46d45d | 365dn/a | 557dn/a |
Trading data
SURE | MSSS | |
Last sale 10/23/2026 at 1:30 PM | $154.22 | $36.48 |
| Previous close 10/22/2026 | $155.43 | $36.76 |
| Consolidated volume 10/22/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of September 30, 2026
1-year trailing difference
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SURE
is actively managed and doesn’t replicate an indexSURE | MSSS | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 10/23/2026 at 1:30 PM
Live
Closed
SURE | MSSS | |
|---|---|---|
| Last price | $154.22 | $36.48 |
| 1D performance | -0.78% | -0.76% |
| AuM | $58.63 M | $153.86 M |
| E/R | 1% | 1.42% |
Characteristics
SURE | MSSS | |
|---|---|---|
| Management strategy | Active | Passive |
| Provider | AdvisorShares | Monarch Fund |
| Benchmark | - | Monarch Select Subsector Index |
| N° of holdings | 99 | 492 |
| Asset class | - | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | October 4, 2011 | March 6, 2024 |
| ESG | No | No |
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Exposure
Countries
SURE
USA
93.95%
Other
6.05%
MSSS
USA
90.89%
Other
9.11%
Sectors
SURE
Technology
28.67%
Finance
15.1%
Industrials
12.09%
Consumer Services
9.55%
Energy
8.91%
Other
25.68%
MSSS
Healthcare
28.61%
Technology
21.88%
Finance
19.6%
Consumer Services
12.61%
Industrials
9.06%
Other
8.24%
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Diversification
SURE
Total weight of top 15 holdings out of 15
21.38%
MSSS
Total weight of top 15 holdings out of 15
17.51%
Top 15 holdings
Data as of August 31, 2026
SURE
Amplitude, Inc.
1.79%
Fortinet, Inc.
1.72%
Kforce, Inc.
1.62%
Marathon Petroleum Corp.
1.50%
Marvell Technology, Inc.
1.48%
Freshworks, Inc.
1.46%
EverQuote, Inc.
1.44%
Sezzle, Inc.
1.39%
Stagwell, Inc.
1.33%
DaVita, Inc.
1.33%
Iridium Communications, Inc.
1.31%
Goosehead Insurance, Inc.
1.29%
Payoneer Global, Inc.
1.25%
Applied Materials, Inc.
1.25%
Dave, Inc.
1.22%
MSSS
UnitedHealth Group, Inc.
2.06%
Abbott Laboratories
1.90%
Meta Platforms, Inc.
1.70%
CVS Health Corp.
1.35%
Intuitive Surgical, Inc.
1.32%
Stryker Corp.
1.10%
The Travelers Cos., Inc.
1.06%
Alphabet, Inc.
1.04%
Marsh & McLennan Cos., Inc.
0.99%
The Progressive Corp.
0.95%
Aon Plc
0.91%
Chubb Ltd.
0.90%
Alphabet, Inc.
0.83%
Elevance Health, Inc.
0.72%
Willis Towers Watson Plc
0.68%
Frequently asked questions about SURE and MSSS
How have the SURE and MSSS ETFs performed in 2026?
As of October 23, 2026, SURE is up 21.19% year-to-date (YTD), while MSSS has returned 20.98%. That puts SURE better performer ahead so far this year.
Which ETF is attracting more investor money: SURE or MSSS?
Year-to-date, the SURE ETF saw - in flows, compared to +$15M for MSSS.
Which ETF is more volatile: SURE or MSSS?
Over the past year, SURE had a volatility of 12.81%, while MSSS experienced 13.19%.
Which ETF is bigger: SURE or MSSS?
As of October 23, 2026, SURE holds $58.63 M in assets under management (AUM), while MSSS manages $153.86 M.
What sectors do the SURE and MSSS ETFs invest in?
SURE leans toward sectors like Technology, Finance and Industrials. Meanwhile, MSSS focuses on Healthcare, Technology and Finance.
What are the top holdings of the SURE ETF and MSSS ETF?
SURE top holdings include Amplitude, Inc., Fortinet, Inc. and Kforce, Inc.. MSSS holds in its top three: UnitedHealth Group, Inc., Abbott Laboratories and Meta Platforms, Inc..
Which ETF is more diversified: SURE or MSSS?
SURE holds 99 securities with 21.38% of its assets in the top 15. MSSS has 495 securities and a top 15 weight of 17.51%.
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