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PSETvsKONGETF Comparison

ETF 1
PSET

Principal Quality ETF

This fund is part of
US Multi-Factor
+0.63%
VS
ETF 2
KONG

Formidable Fortress ETF

This fund is part of
Global Blended Cap
+0.67%

Principal Quality ETF (PSET) belongs to the US Multi-Factor segment. Formidable Fortress ETF (KONG) is part of the Global Blended Cap segment. PSET's top 3 sector exposures are Technology, Finance and Industrials. In contrast, KONG's top sector exposures are Technology, Industrials and Healthcare. PSET is less expensive with a Total Expense Ratio (TER) of 0.15%, versus 0.89% for KONG. PSET is up 2.77% year-to-date (YTD) with -$8M in YTD flows. KONG performs better with 5.66% YTD performance, and -$737K in YTD flows. Run a side-by-side ETF comparison of PSET and KONG below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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PSET vs KONG performance and flow charts

Performance

-5.0-4.0-3.0-2.0-1.00.01.0%Aug 10Aug 17Aug 24Aug 31Sep 7

Cumulative Flows

Aug 10Aug 17Aug 24Aug 31Sep 7

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Historic performance and flows
Data as of 09/11/2026
1M3MYTD1Y3Y5Y
Perf.
PSET
KONG
-4.06%-3.10%
+4.50%+5.54%
+2.77%+5.66%
+2.97%+7.07%
+40.82%+28.57%
+45.45%+30.05%
Flows
PSET
KONG
--
-$2M-
-$8M-$737K
-$26M-$740K
-$25M-$10M
-$60M-$948K
Volatility and drawdown
3M1Y3Y5Y
Volatility
PSET
KONG
+11.54%+11.38%
+12.96%+11.45%
+16.49%+11.76%
+17.63%+13.19%
Max drawdown
PSET
KONG
-5.49%-4.51%
-12.85%-8.51%
-22.15%-15.24%
-25.48%-17.74%
Max drawdown duration
PSET
KONG
29d14d
185d123d
181d315d
709d713d
Trading data

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PSET
KONG
Last sale
9/11/2026 at 1:30 PM
$78.08
Previous close
09/10/2026
$77.28
Consolidated volume
09/10/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
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Main metrics
Last update 9/11/2026 at 1:30 PM
Live
Closed
PSET
KONG
Last price
$78.08
1D performance
+1.04%
AuM$28.11 M$22.55 M
E/R0.15%0.89%
Characteristics
PSET
KONG
Management strategyActiveActive
ProviderPrincipal Global InvestorsFormidable
Benchmark--
N° of holdings7236
Asset class--
Trailing 12m distribution yield
Join
Join
Inception dateMarch 21, 2016July 21, 2021
ESGNoNo
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Exposure

Countries

PSET
USA
91.89%
Other
8.11%
KONG
USA
99.58%
Other
0.42%

Sectors

PSET
Technology
38.26%
Finance
16.92%
Industrials
16.68%
Healthcare
11.02%
Other
17.12%
KONG
Technology
39.08%
Industrials
18.09%
Healthcare
15.49%
Finance
13.31%
Other
14.03%

Diversification

PSET

Total weight of top 15 holdings out of 15

39.18%
KONG

Total weight of top 15 holdings out of 15

53.89%

Top 15 holdings

Data as of July 31, 2026
PSET
Apple, Inc.
6.16%
NVIDIA Corp.
6.14%
Microsoft Corp.
3.88%
Alphabet, Inc.
2.84%
Palo Alto Networks, Inc.
2.46%
Applied Materials, Inc.
2.24%
Visa, Inc.
2.20%
Amazon.com, Inc.
2.16%
Mastercard, Inc.
1.91%
NetApp, Inc.
1.84%
GE Aerospace
1.74%
Monolithic Power Systems, Inc.
1.43%
Northern Trust Corp.
1.42%
Eaton Corp. Plc
1.40%
Waters Corp.
1.36%
KONG
Microsoft Corp.
5.77%
ServiceNow, Inc.
5.48%
Fastenal Co.
4.03%
F5, Inc.
3.95%
Snap-On, Inc.
3.49%
NVIDIA Corp.
3.47%
Interactive Brokers Group, Inc.
3.47%
Texas Pacific Land Corp.
3.38%
EMCOR Group, Inc.
3.33%
Synopsys, Inc.
3.09%
Chemed Corp.
3.05%
Arista Networks, Inc.
2.94%
Regeneron Pharmaceuticals, Inc.
2.89%
Alphabet, Inc.
2.86%
PulteGroup, Inc.
2.70%
Frequently asked questions about PSET and KONG

How have the PSET and KONG ETFs performed in 2026?

As of September 11, 2026, PSET is up 2.77% year-to-date (YTD), while KONG has returned 5.66%. That puts KONG better performer ahead so far this year.

Which ETF is attracting more investor money: PSET or KONG?

Year-to-date, the PSET ETF saw -$8M in flows, compared to -$737K for KONG.

Which ETF is more volatile: PSET or KONG?

Over the past year, PSET had a volatility of 12.96%, while KONG experienced 11.45%.

Which ETF is bigger: PSET or KONG?

As of September 11, 2026, PSET holds $28.11 M in assets under management (AUM), while KONG manages $22.55 M.

What sectors do the PSET and KONG ETFs invest in?

PSET leans toward sectors like Technology, Finance and Industrials. Meanwhile, KONG focuses on Technology, Industrials and Healthcare.

What are the top holdings of the PSET ETF and KONG ETF?

PSET top holdings include Apple, Inc., NVIDIA Corp. and Microsoft Corp.. KONG holds in its top three: Microsoft Corp., ServiceNow, Inc. and Fastenal Co..

Which ETF is more diversified: PSET or KONG?

PSET holds 73 securities with 39.18% of its assets in the top 15. KONG has 36 securities and a top 15 weight of 53.89%.

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