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LOGOvsVOOGETF Comparison

ETF 1

LOGO

Alpha Brands Consumption Leaders ETF

This fund is part of

Uncategorized Equities

-0.72%

Full LOGO fund page

VS

ETF 2

VOOG

Vanguard S&P 500 Growth ETF

This fund is part of

US Large Cap Growth

-1.39%

Full VOOG fund page

Alpha Brands Consumption Leaders ETF (LOGO) belongs to the Uncategorized Equities segment. Vanguard S&P 500 Growth ETF (VOOG) is part of the US Large Cap Growth segment. Both ETFs have the same top 3 sector exposures: Technology, Finance and Industrials. LOGO is more expensive with a Total Expense Ratio (TER) of 0.69%, versus 0.07% for VOOG. LOGO is down -3.58% year-to-date (YTD) with +$7M in YTD flows. VOOG performs better with 9.28% YTD performance, and +$1.71B in YTD flows. Run a side-by-side ETF comparison of LOGO and VOOG below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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LOGO vs VOOG performance and flow charts

Performance

Cumulative Flows

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 07/17/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	LOGO VOOG	-0.64%-0.95%	-2.15%+4.80%	-3.58%+9.28%	-2.76%+20.30%	n/a+91.18%	n/a+90.35%
Flows	LOGO VOOG	-+$113M	+$1M+$1.01B	+$7M+$1.71B	+$10M+$3.34B	-+$8.22B	-+$10.31B

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	LOGO VOOG	+15.21%+19.89%	+14.75%+17.52%	n/a+19.40%	n/a+21.44%
Max drawdown	LOGO VOOG	-6.48%-7.07%	-18.33%-13.69%	n/a-22.22%	n/a-32.75%
Max drawdown duration	LOGO VOOG	50d46d	298d167d	n/a124d	n/a794d

Trading data

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	LOGO	VOOG
Last sale 7/17/2026 at 1:30 PM	$20.20	$80.75
Previous close 07/16/2026	$20.41	$81.91
Consolidated volume 07/16/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Replication quality

Data as of June 30, 2026

1-year trailing difference

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LOGO

is actively managed and doesn’t replicate an index

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	LOGO	VOOG
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst

Main metrics

Last update 7/17/2026 at 1:30 PM

Live

Closed

	LOGO	VOOG
Last price	$20.20	$80.75
1D performance	-1.00%	-1.42%
AuM	$32.83 M	$25.74 B
E/R	0.69%	0.07%

Characteristics

	LOGO	VOOG
Management strategy	Active	Passive
Provider	Tidal	Vanguard
Benchmark	-	S&P 500 Growth Index
N° of holdings	30	143
Asset class	-	Equities
Trailing 12m distribution yield	Join	Join
Inception date	May 28, 2025	September 7, 2010
ESG	No	No

More LOGO data on Trackinsight

More VOOG data on Trackinsight

Exposure

Countries

LOGO

USA

80.77%

Other

19.23%

VOOG

USA

99.11%

Other

0.89%

Sectors

LOGO

Technology

39.05%

Finance

20.25%

Industrials

19.82%

Consumer Non-Cycl.

16.9%

Other

3.98%

VOOG

Technology

67.3%

Finance

8.38%

Other

24.31%

Diversification

LOGO

Total weight of top 15 holdings out of 15

67.14%

VOOG

Total weight of top 15 holdings out of 15

69.41%

Top 15 holdings

Data as of May 31, 2026

LOGO

Amazon.com, Inc.

8.57%

Netflix, Inc.

6.47%

Alphabet, Inc.

4.87%

Apple, Inc.

4.75%

GE Aerospace

4.72%

Taiwan Semiconductor Manufacturing Co., Ltd.

4.54%

NVIDIA Corp.

4.28%

Uber Technologies, Inc.

3.97%

Eli Lilly & Co.

3.87%

MercadoLibre, Inc.

3.82%

HEICO Corp.

3.64%

Spotify Technology SA

3.63%

Visa, Inc.

3.41%

Applovin Corp.

3.31%

Apollo Global Management, Inc.

3.29%

VOOG

NVIDIA Corp.

14.24%

Microsoft Corp.

9.28%

Apple, Inc.

6.36%

Alphabet, Inc.

6.15%

Broadcom Inc.

5.88%

Alphabet, Inc.

4.89%

Amazon.com, Inc.

3.89%

Meta Platforms, Inc.

3.84%

Micron Technology, Inc.

3.03%

Eli Lilly & Co.

2.43%

Berkshire Hathaway, Inc.

2.42%

Advanced Micro Devices, Inc.

2.34%

Tesla, Inc.

2.11%

JPMorgan Chase & Co.

1.43%

Caterpillar, Inc.

1.13%

Frequently asked questions about LOGO and VOOG

How have the LOGO and VOOG ETFs performed in 2026?

As of July 17, 2026, LOGO is down -3.58% year-to-date (YTD), while VOOG has returned 9.28%. That puts VOOG better performer ahead so far this year.

Which ETF is attracting more investor money: LOGO or VOOG?

Year-to-date, the LOGO ETF saw +$7M in flows, compared to +$1.71B for VOOG.

Which ETF is more volatile: LOGO or VOOG?

Over the past year, LOGO had a volatility of 14.75%, while VOOG experienced 17.52%.

Which ETF is bigger: LOGO or VOOG?

As of July 17, 2026, LOGO holds $32.83 M in assets under management (AUM), while VOOG manages $25.74 B.

What sectors do the LOGO and VOOG ETFs invest in?

LOGO leans toward sectors like Technology, Finance and Industrials. Meanwhile, VOOG focuses on Technology and Finance.

What are the top holdings of the LOGO ETF and VOOG ETF?

LOGO top holdings include Amazon.com, Inc., Netflix, Inc. and Alphabet, Inc.. VOOG holds in its top three: NVIDIA Corp., Microsoft Corp. and Apple, Inc..

LOGOvsVOOGETF Comparison

Alpha Brands Consumption Leaders ETF

Vanguard S&P 500 Growth ETF

LOGO vs VOOG performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the LOGO and VOOG ETFs performed in 2026?

As of July 17, 2026, LOGO is down -3.58% year-to-date (YTD), while VOOG has returned 9.28%. That puts VOOG better performer ahead so far this year.

Which ETF is attracting more investor money: LOGO or VOOG?

Year-to-date, the LOGO ETF saw +$7M in flows, compared to +$1.71B for VOOG.

Which ETF is more volatile: LOGO or VOOG?

Over the past year, LOGO had a volatility of 14.75%, while VOOG experienced 17.52%.

Which ETF is bigger: LOGO or VOOG?

As of July 17, 2026, LOGO holds $32.83 M in assets under management (AUM), while VOOG manages $25.74 B.

What sectors do the LOGO and VOOG ETFs invest in?

LOGO leans toward sectors like Technology, Finance and Industrials. Meanwhile, VOOG focuses on Technology and Finance.

What are the top holdings of the LOGO ETF and VOOG ETF?

LOGO top holdings include Amazon.com, Inc., Netflix, Inc. and Alphabet, Inc.. VOOG holds in its top three: NVIDIA Corp., Microsoft Corp. and Apple, Inc..

Which ETF is more diversified: LOGO or VOOG?

LOGO holds 30 securities with 67.14% of its assets in the top 15. VOOG has 145 securities and a top 15 weight of 69.41%.

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