LOGOvsSQSETF Comparison
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Alpha Brands Consumption Leaders ETF (LOGO) and Sapient Quality Select ETF (SQS) belong to the same industry segment: Uncategorized Equities. LOGO's top 3 sector exposures are Technology, Finance and Industrials. In contrast, SQS's top sector exposures are Technology, Industrials and Consumer Non-Cyclicals. LOGO is less expensive with a Total Expense Ratio (TER) of 0.69%, versus 0.8% for SQS. Run a side-by-side ETF comparison of LOGO and SQS below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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LOGO vs SQS performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/17/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | LOGO SQS | -0.64%+0.82% | -2.15%+2.87% | -3.58%n/a | -2.76%n/a | n/an/a | n/an/a |
| Flows | LOGO SQS | --$851K | +$1M-$6M | +$7M- | +$10M- | -- | -- |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | LOGO SQS | +15.21%+16.97% | +14.75%n/a | n/an/a | n/an/a |
| Max drawdown | LOGO SQS | -6.48%-6.60% | -18.33%n/a | n/an/a | n/an/a |
| Max drawdown duration | LOGO SQS | 50d45d | 298dn/a | n/an/a | n/an/a |
Trading data
LOGO | SQS | |
Last sale 7/17/2026 at 1:30 PM | $20.20 | $27.77 |
| Previous close 07/16/2026 | $20.41 | $27.98 |
| Consolidated volume 07/16/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
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Main metrics
Last update 7/17/2026 at 1:30 PM
Live
Closed
LOGO | SQS | |
|---|---|---|
| Last price | $20.20 | $27.77 |
| 1D performance | -1.00% | -0.75% |
| AuM | $32.83 M | $1.38 B |
| E/R | 0.69% | 0.8% |
Characteristics
LOGO | SQS | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | Tidal | Alpha Architect |
| Benchmark | - | - |
| N° of holdings | 30 | 35 |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | May 28, 2025 | March 13, 2026 |
| ESG | No | No |
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Exposure
Countries
LOGO
USA
80.77%
Other
19.23%
SQS
USA
92.47%
Other
7.53%
Sectors
LOGO
Technology
39.05%
Finance
20.25%
Industrials
19.82%
Consumer Non-Cycl.
16.9%
Other
3.98%
SQS
Technology
52.76%
Industrials
9.87%
Consumer Non-Cycl.
7.72%
Finance
7.51%
Other
22.14%
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Diversification
LOGO
Total weight of top 15 holdings out of 15
67.14%
SQS
Total weight of top 15 holdings out of 15
69.52%
Top 15 holdings
Data as of May 31, 2026
LOGO
Amazon.com, Inc.
8.57%
Netflix, Inc.
6.47%
Alphabet, Inc.
4.87%
Apple, Inc.
4.75%
GE Aerospace
4.72%
Taiwan Semiconductor Manufacturing Co., Ltd.
4.54%
NVIDIA Corp.
4.28%
Uber Technologies, Inc.
3.97%
Eli Lilly & Co.
3.87%
MercadoLibre, Inc.
3.82%
HEICO Corp.
3.64%
Spotify Technology SA
3.63%
Visa, Inc.
3.41%
Applovin Corp.
3.31%
Apollo Global Management, Inc.
3.29%
SQS
NVIDIA Corp.
9.43%
Alphabet, Inc.
8.45%
Apple, Inc.
7.57%
Microsoft Corp.
4.82%
Amazon.com, Inc.
4.64%
Vistra Corp.
4.61%
Broadcom Inc.
4.58%
Eli Lilly & Co.
4.40%
Micron Technology, Inc.
3.74%
Vertiv Holdings Co.
3.19%
Netflix, Inc.
3.07%
GE Vernova, Inc.
3.02%
JPMorgan Chase & Co.
2.89%
Meta Platforms, Inc.
2.62%
Palo Alto Networks, Inc.
2.49%
Frequently asked questions about LOGO and SQS
Which ETF is bigger: LOGO or SQS?
As of July 17, 2026, LOGO holds $32.83 M in assets under management (AUM), while SQS manages $1.38 B.
What sectors do the LOGO and SQS ETFs invest in?
LOGO leans toward sectors like Technology, Finance and Industrials. Meanwhile, SQS focuses on Technology, Industrials and Consumer Non-Cyclicals.
What are the top holdings of the LOGO ETF and SQS ETF?
LOGO top holdings include Amazon.com, Inc., Netflix, Inc. and Alphabet, Inc.. SQS holds in its top three: NVIDIA Corp., Alphabet, Inc. and Apple, Inc..
Which ETF is more diversified: LOGO or SQS?
LOGO holds 30 securities with 67.14% of its assets in the top 15. SQS has 35 securities and a top 15 weight of 69.52%.
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