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LOGOvsFFLGETF Comparison

ETF 1

LOGO

Alpha Brands Consumption Leaders ETF

This fund is part of

Uncategorized Equities

-0.72%

Full LOGO fund page

VS

ETF 2

FFLG

Fidelity Fundamental Large Cap Growth ETF

This fund is part of

Global Large Cap

-0.82%

Full FFLG fund page

Alpha Brands Consumption Leaders ETF (LOGO) belongs to the Uncategorized Equities segment. Fidelity Fundamental Large Cap Growth ETF (FFLG) is part of the Global Large Cap segment. LOGO's top 3 sector exposures are Technology, Finance and Industrials. In contrast, FFLG's top sector exposures are Technology, Consumer Non-Cyclicals and Healthcare. LOGO is more expensive with a Total Expense Ratio (TER) of 0.69%, versus 0.38% for FFLG. LOGO is down -3.58% year-to-date (YTD) with +$7M in YTD flows. FFLG performs better with 7.35% YTD performance, and +$81M in YTD flows. Run a side-by-side ETF comparison of LOGO and FFLG below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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LOGO vs FFLG performance and flow charts

Performance

Cumulative Flows

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 07/17/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	LOGO FFLG	-0.64%-5.19%	-2.15%+0.71%	-3.58%+7.35%	-2.76%+18.09%	n/a+82.56%	n/a+56.86%
Flows	LOGO FFLG	-+$11M	+$1M+$82M	+$7M+$81M	+$10M+$101M	-+$231M	-+$364M

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	LOGO FFLG	+15.21%+24.00%	+14.75%+20.55%	n/a+22.48%	n/a+25.71%
Max drawdown	LOGO FFLG	-6.48%-8.70%	-18.33%-14.24%	n/a-26.71%	n/a-45.40%
Max drawdown duration	LOGO FFLG	50d45d	298d166d	n/a155d	n/a927d

Trading data

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	LOGO	FFLG
Last sale 7/17/2026 at 1:30 PM	$20.20	$32.08
Previous close 07/16/2026	$20.41	$32.64
Consolidated volume 07/16/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Main metrics

Last update 7/17/2026 at 1:30 PM

Live

Closed

	LOGO	FFLG
Last price	$20.20	$32.08
1D performance	-1.00%	-1.72%
AuM	$32.83 M	$640.40 M
E/R	0.69%	0.38%

Characteristics

	LOGO	FFLG
Management strategy	Active	Active
Provider	Tidal	Fidelity
Benchmark	-	-
N° of holdings	30	96
Asset class	-	-
Trailing 12m distribution yield	Join	Join
Inception date	May 28, 2025	February 4, 2021
ESG	No	No

More LOGO data on Trackinsight

More FFLG data on Trackinsight

Exposure

Countries

LOGO

USA

80.77%

Other

19.23%

FFLG

USA

93.47%

Other

6.53%

Sectors

LOGO

Technology

39.05%

Finance

20.25%

Industrials

19.82%

Consumer Non-Cycl.

16.9%

Other

3.98%

FFLG

Technology

65.12%

Consumer Non-Cycl.

8.76%

Other

26.12%

Diversification

LOGO

Total weight of top 15 holdings out of 15

67.14%

FFLG

Total weight of top 15 holdings out of 15

66.05%

Top 15 holdings

Data as of May 31, 2026

LOGO

Amazon.com, Inc.

8.57%

Netflix, Inc.

6.47%

Alphabet, Inc.

4.87%

Apple, Inc.

4.75%

GE Aerospace

4.72%

Taiwan Semiconductor Manufacturing Co., Ltd.

4.54%

NVIDIA Corp.

4.28%

Uber Technologies, Inc.

3.97%

Eli Lilly & Co.

3.87%

MercadoLibre, Inc.

3.82%

HEICO Corp.

3.64%

Spotify Technology SA

3.63%

Visa, Inc.

3.41%

Applovin Corp.

3.31%

Apollo Global Management, Inc.

3.29%

FFLG

NVIDIA Corp.

15.29%

Apple, Inc.

9.25%

Alphabet, Inc.

6.56%

Amazon.com, Inc.

6.47%

Microsoft Corp.

5.71%

Meta Platforms, Inc.

4.32%

Eli Lilly & Co.

2.96%

Broadcom Inc.

2.90%

Alphabet, Inc.

2.81%

Taiwan Semiconductor Manufacturing Co., Ltd.

2.28%

Marvell Technology, Inc.

1.59%

Applovin Corp.

1.57%

Netflix, Inc.

1.49%

Micron Technology, Inc.

1.43%

Tesla, Inc.

1.42%

Frequently asked questions about LOGO and FFLG

How have the LOGO and FFLG ETFs performed in 2026?

As of July 17, 2026, LOGO is down -3.58% year-to-date (YTD), while FFLG has returned 7.35%. That puts FFLG better performer ahead so far this year.

Which ETF is attracting more investor money: LOGO or FFLG?

Year-to-date, the LOGO ETF saw +$7M in flows, compared to +$81M for FFLG.

Which ETF is more volatile: LOGO or FFLG?

Over the past year, LOGO had a volatility of 14.75%, while FFLG experienced 20.55%.

Which ETF is bigger: LOGO or FFLG?

As of July 17, 2026, LOGO holds $32.83 M in assets under management (AUM), while FFLG manages $640.40 M.

What sectors do the LOGO and FFLG ETFs invest in?

LOGO leans toward sectors like Technology, Finance and Industrials. Meanwhile, FFLG focuses on Technology and Consumer Non-Cyclicals.

What are the top holdings of the LOGO ETF and FFLG ETF?

LOGO top holdings include Amazon.com, Inc., Netflix, Inc. and Alphabet, Inc.. FFLG holds in its top three: NVIDIA Corp., Apple, Inc. and Alphabet, Inc..

LOGOvsFFLGETF Comparison

Alpha Brands Consumption Leaders ETF

Fidelity Fundamental Large Cap Growth ETF

LOGO vs FFLG performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the LOGO and FFLG ETFs performed in 2026?

As of July 17, 2026, LOGO is down -3.58% year-to-date (YTD), while FFLG has returned 7.35%. That puts FFLG better performer ahead so far this year.

Which ETF is attracting more investor money: LOGO or FFLG?

Year-to-date, the LOGO ETF saw +$7M in flows, compared to +$81M for FFLG.

Which ETF is more volatile: LOGO or FFLG?

Over the past year, LOGO had a volatility of 14.75%, while FFLG experienced 20.55%.

Which ETF is bigger: LOGO or FFLG?

As of July 17, 2026, LOGO holds $32.83 M in assets under management (AUM), while FFLG manages $640.40 M.

What sectors do the LOGO and FFLG ETFs invest in?

LOGO leans toward sectors like Technology, Finance and Industrials. Meanwhile, FFLG focuses on Technology and Consumer Non-Cyclicals.

What are the top holdings of the LOGO ETF and FFLG ETF?

LOGO top holdings include Amazon.com, Inc., Netflix, Inc. and Alphabet, Inc.. FFLG holds in its top three: NVIDIA Corp., Apple, Inc. and Alphabet, Inc..

Which ETF is more diversified: LOGO or FFLG?

LOGO holds 30 securities with 67.14% of its assets in the top 15. FFLG has 97 securities and a top 15 weight of 66.05%.

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