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KONGvsUSMFETF Comparison

ETF 1
KONG

Formidable Fortress ETF

This fund is part of
Global Blended Cap
-0.28%
VS
ETF 2
USMF

WisdomTree U.S. Multifactor Fund

This fund is part of
US Multi-Factor
+0.08%

Formidable Fortress ETF (KONG) belongs to the Global Blended Cap segment. WisdomTree U.S. Multifactor Fund (USMF) is part of the US Multi-Factor segment. KONG's top 3 sector exposures are Technology, Industrials and Healthcare. In contrast, USMF's top sector exposures are Technology, Healthcare and Finance. KONG is more expensive with a Total Expense Ratio (TER) of 0.89%, versus 0.28% for USMF. KONG is up 4.91% year-to-date (YTD) with -$2M in YTD flows. USMF performs worse with 0.58% YTD performance, and -$126M in YTD flows. Run a side-by-side ETF comparison of KONG and USMF below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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KONG vs USMF performance and flow charts

Performance

-4.0-3.0-2.0-1.00.01.02.0%Oct 2Oct 9Oct 16Oct 23Oct 30

Cumulative Flows

-8 M-6 M-4 M-2 M0 MOct 2Oct 9Oct 16Oct 23Oct 30

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Historic performance and flows
Data as of 11/02/2026
1M3MYTD1Y3Y5Y
Perf.
KONG
USMF
-3.18%-3.92%
-0.96%-3.83%
+4.91%+0.58%
+6.87%+1.77%
+30.22%+36.68%
+27.41%+33.07%
Flows
KONG
USMF
-$807K-$8M
-$807K-$31M
-$2M-$126M
-$2M-$134M
-$10M-$84M
-$2M+$23M
Volatility and drawdown
3M1Y3Y5Y
Volatility
KONG
USMF
+12.36%+11.53%
+11.96%+11.80%
+11.89%+12.61%
+13.23%+14.35%
Max drawdown
KONG
USMF
-5.48%-6.44%
-8.51%-6.44%
-15.24%-15.22%
-17.74%-18.07%
Max drawdown duration
KONG
USMF
67d78d
123d78d
315d283d
713d696d
Trading data

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KONG
USMF
Last sale
11/4/2026 at 4:47 PM
$51.11
Previous close
11/03/2026
$51.00
Consolidated volume
11/03/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
Replication quality
Data as of October 30, 2026
1-year trailing difference

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KONG
is actively managed and doesn’t replicate an index

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KONG
USMF
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
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Main metrics
Last update 11/4/2026 at 4:47 PM
Live
Closed
KONG
USMF
Last price
–
$51.11
1D performance
–
+0.22%
AuM$21.59 M$252.59 M
E/R0.89%0.28%
Characteristics
KONG
USMF
Management strategyActivePassive
ProviderFormidableWisdomTree
Benchmark-WisdomTree U.S. Multifactor Index
N° of holdings34200
Asset class-Equities
Trailing 12m distribution yield
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Inception dateJuly 21, 2021June 29, 2017
ESGNoNo
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Exposure

Countries

KONG
USA
97.18%
Other
2.82%
USMF
USA
96.95%
Other
3.05%

Sectors

KONG
Technology
39.9%
Industrials
18.95%
Healthcare
13.89%
Finance
13.53%
Other
13.74%
USMF
Technology
37.96%
Healthcare
15.05%
Finance
11.57%
Other
35.41%
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Diversification

KONG

Total weight of top 15 holdings out of 15

57.09%
USMF

Total weight of top 15 holdings out of 15

25.12%

Top 15 holdings

Data as of September 30, 2026
KONG
ServiceNow, Inc.
6.47%
Microsoft Corp.
6.24%
F5, Inc.
4.29%
Fastenal Co.
4.10%
EMCOR Group, Inc.
4.02%
NVIDIA Corp.
3.87%
Synopsys, Inc.
3.39%
Interactive Brokers Group, Inc.
3.30%
Meta Platforms, Inc.
3.29%
Arista Networks, Inc.
3.25%
Texas Pacific Land Corp.
3.18%
GE Vernova, Inc.
3.10%
Snap-On, Inc.
3.03%
Chemed Corp.
2.84%
Cboe Global Markets, Inc.
2.73%
USMF
Apple, Inc.
4.34%
NVIDIA Corp.
4.05%
Alphabet, Inc.
4.03%
Broadcom Inc.
1.55%
Eli Lilly & Co.
1.39%
Expedia Group, Inc.
1.19%
Micron Technology, Inc.
1.16%
Murphy USA, Inc.
1.05%
General Motors Co.
1.05%
eBay, Inc.
1.01%
Johnson & Johnson
0.99%
Merck & Co., Inc.
0.92%
Tapestry, Inc.
0.84%
Applied Materials, Inc.
0.81%
BorgWarner, Inc.
0.75%
Frequently asked questions about KONG and USMF

How have the KONG and USMF ETFs performed in 2026?

As of November 2, 2026, KONG is up 4.91% year-to-date (YTD), while USMF has returned 0.58%. That puts KONG better performer ahead so far this year.

Which ETF is attracting more investor money: KONG or USMF?

Year-to-date, the KONG ETF saw -$2M in flows, compared to -$126M for USMF.

Which ETF is more volatile: KONG or USMF?

Over the past year, KONG had a volatility of 11.96%, while USMF experienced 11.8%.

Which ETF is bigger: KONG or USMF?

As of November 2, 2026, KONG holds $21.59 M in assets under management (AUM), while USMF manages $252.59 M.

What sectors do the KONG and USMF ETFs invest in?

KONG leans toward sectors like Technology, Industrials and Healthcare. Meanwhile, USMF focuses on Technology, Healthcare and Finance.

What are the top holdings of the KONG ETF and USMF ETF?

KONG top holdings include ServiceNow, Inc., Microsoft Corp. and F5, Inc.. USMF holds in its top three: Apple, Inc., NVIDIA Corp. and Alphabet, Inc..

Which ETF is more diversified: KONG or USMF?

KONG holds 34 securities with 57.09% of its assets in the top 15. USMF has 200 securities and a top 15 weight of 25.12%.

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