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ISHPvsBUYZETF Comparison

ETF 1
ISHP

First Trust S-Network E-Commerce ETF

This fund is part of
eCommerce
-0.15%
VS
ETF 2
BUYZ

Franklin Disruptive Commerce ETF

This fund is part of
eCommerce
-0.15%

First Trust S-Network E-Commerce ETF (ISHP) and Franklin Disruptive Commerce ETF (BUYZ) belong to the same industry segment: eCommerce. ISHP's top 3 sector exposures are Consumer Discretionary, Communication Services and Industrials. In contrast, BUYZ's top sector exposures are Consumer Discretionary, Information Technology and Communication Services. ISHP is more expensive with a Total Expense Ratio (TER) of 0.6%, versus 0.5% for BUYZ. ISHP is down -13.95% year-to-date (YTD) with - in YTD flows. BUYZ performs worse with -16.9% YTD performance, and -$2M in YTD flows. Run a side-by-side ETF comparison of ISHP and BUYZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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ISHP vs BUYZ performance and flow charts

Performance

-3.0-2.0-1.00.01.02.03.04.0%May 12May 19May 26Jun 2Jun 9

Cumulative Flows

May 12May 19May 26Jun 2Jun 9

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Historic performance and flows
Data as of 06/12/2026
1M3MYTD1Y3Y5Y
Perf.
ISHP
BUYZ
-1.60%-1.93%
-1.31%+0.95%
-13.95%-16.90%
-12.54%-14.95%
+32.49%+30.92%
+5.77%-34.63%
Flows
ISHP
BUYZ
--
--$2M
--$2M
-$0K-$2M
-$1M-$8M
-$2M-$18M
Volatility and drawdown
3M1Y3Y5Y
Volatility
ISHP
BUYZ
+19.23%+22.46%
+16.64%+22.18%
+18.19%+21.56%
+24.22%+27.15%
Max drawdown
ISHP
BUYZ
-8.86%-9.95%
-24.42%-30.81%
-24.42%-30.81%
-46.73%-63.56%
Max drawdown duration
ISHP
BUYZ
53d53d
268d264d
268d264d
1109d1809d
Trading data

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ISHP
BUYZ
Last sale
6/12/2026 at 1:30 PM
$33.72
$33.29
Previous close
06/12/2026
$33.93
$33.29
Consolidated volume
06/12/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
Replication quality
Data as of May 29, 2026
1-year trailing difference

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BUYZ
is actively managed and doesn’t replicate an index

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ISHP
BUYZ
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
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Main metrics
Last update 6/12/2026 at 1:30 PM
Live
Closed
ISHP
BUYZ
Last price
$33.72
$33.29
1D performance
-0.63%
+0.01%
AuM$5.06 M$5.00 M
E/R0.6%0.5%
Characteristics
ISHP
BUYZ
Management strategyPassiveActive
ProviderFirst TrustFranklin Templeton
BenchmarkS-Network Global E-Commerce IndexTM-
N° of holdings4947
Asset classEquities-
Trailing 12m distribution yield
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Inception dateSeptember 20, 2016February 25, 2020
ESGNoNo
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Exposure

Countries

ISHP
USA
57.2%
Other
42.8%
BUYZ
USA
83.24%
Canada
9.64%
Other
7.12%

Sectors

ISHP
Consumer Discreti.
32.23%
Communication Ser.
22.28%
Industrials
12.76%
Information Techn.
8.61%
Other
24.13%
BUYZ
Consumer Discreti.
38.15%
Information Techn.
21.27%
Communication Ser.
16.79%
Other
23.8%
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Diversification

ISHP

Total weight of top 15 holdings out of 15

26.97%
BUYZ

Total weight of top 15 holdings out of 15

64.48%

Top 15 holdings

Data as of April 30, 2026
ISHP
CARVANA CO
2.01%
SNAP INC
1.94%
US0567521085
1.87%
AMAZON.COM INC
1.79%
ADYEN NV
1.79%
PINTEREST INC
1.79%
ZILLOW GROUP INC
1.78%
ALPHABET INC-CL
1.78%
NAVER CORP
1.77%
FISERV
1.76%
CARSALES.COM
1.75%
PAYPAL HOLDINGS
1.74%
AIRBNB
1.74%
AUTO TRAD/D
1.73%
META PLATFORMS
1.73%
BUYZ
AMAZON.COM INC
11.71%
SHOPIFY SUBORDINATE VOTING
8.93%
APPLOVIN
4.61%
META PLATFORMS
4.50%
CARVANA CO
4.35%
ALPHABET INC-CL
3.65%
WALMART INC
3.38%
MERCADOLIBRE
3.37%
NETFLIX
3.34%
DOORDASH
3.24%
BOOKING HOLDINGS
2.90%
MASTERCARD
2.81%
EBAY
2.67%
COSTCO WHOLESALE
2.57%
UBER TECHNOLOGIES INC
2.45%
Frequently asked questions about ISHP and BUYZ

How have the ISHP and BUYZ ETFs performed in 2026?

As of June 12, 2026, ISHP is down -13.95% year-to-date (YTD), while BUYZ has lost -16.9%. That puts ISHP better performer ahead so far this year.

Which ETF is attracting more investor money: ISHP or BUYZ?

Year-to-date, the ISHP ETF saw - in flows, compared to -$2M for BUYZ.

Which ETF is more volatile: ISHP or BUYZ?

Over the past year, ISHP had a volatility of 16.64%, while BUYZ experienced 22.18%.

Which ETF is bigger: ISHP or BUYZ?

As of June 12, 2026, ISHP holds $5.06 M in assets under management (AUM), while BUYZ manages $5.00 M.

What sectors do the ISHP and BUYZ ETFs invest in?

ISHP leans toward sectors like Consumer Discretionary, Communication Services and Industrials. Meanwhile, BUYZ focuses on Consumer Discretionary, Information Technology and Communication Services.

What are the top holdings of the ISHP ETF and BUYZ ETF?

ISHP top holdings include CARVANA CO, SNAP INC and US0567521085. BUYZ holds in its top three: AMAZON.COM INC, SHOPIFY SUBORDINATE VOTING and APPLOVIN.

Which ETF is more diversified: ISHP or BUYZ?

ISHP holds 54 securities with 26.97% of its assets in the top 15. BUYZ has 55 securities and a top 15 weight of 64.48%.

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