ISHPvsBUYZETF Comparison
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First Trust S-Network E-Commerce ETF (ISHP) and Franklin Disruptive Commerce ETF (BUYZ) belong to the same industry segment: eCommerce. ISHP's top 3 sector exposures are Technology, Consumer Non-Cyclicals and Finance. In contrast, BUYZ's top sector exposures are Consumer Non-Cyclicals, Finance and Technology. ISHP is more expensive with a Total Expense Ratio (TER) of 0.6%, versus 0.5% for BUYZ. ISHP is down -8.26% year-to-date (YTD) with - in YTD flows. BUYZ performs worse with -13.94% YTD performance, and -$2M in YTD flows. Run a side-by-side ETF comparison of ISHP and BUYZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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ISHP vs BUYZ performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/30/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | ISHP BUYZ | +8.59%+1.35% | +2.17%-2.43% | -8.26%-13.94% | -8.90%-15.32% | +27.67%+24.98% | +11.13%-33.29% |
| Flows | ISHP BUYZ | -- | --$2M | --$2M | -$0K-$2M | -$1M-$8M | -$2M-$18M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | ISHP BUYZ | +17.38%+22.22% | +17.52%+23.24% | +18.23%+21.93% | +24.32%+27.25% |
| Max drawdown | ISHP BUYZ | -7.75%-7.63% | -24.42%-30.81% | -24.42%-30.81% | -46.73%-63.31% |
| Max drawdown duration | ISHP BUYZ | 69d88d | 316d312d | 316d312d | 1109d1788d |
Trading data
ISHP | BUYZ | |
Last sale 7/31/2026 at 1:30 PM | $35.64 | $34.98 |
| Previous close 07/30/2026 | $35.93 | $34.47 |
| Consolidated volume 07/30/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of June 30, 2026
1-year trailing difference
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BUYZ
is actively managed and doesn’t replicate an indexISHP | BUYZ | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 7/31/2026 at 1:30 PM
Live
Closed
ISHP | BUYZ | |
|---|---|---|
| Last price | $35.64 | $34.98 |
| 1D performance | -0.82% | +1.48% |
| AuM | $5.39 M | $5.18 M |
| E/R | 0.6% | 0.5% |
Characteristics
ISHP | BUYZ | |
|---|---|---|
| Management strategy | Passive | Active |
| Provider | First Trust | Franklin Templeton |
| Benchmark | S-Network Global E-Commerce IndexTM | - |
| N° of holdings | 58 | 58 |
| Asset class | Equities | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | September 20, 2016 | February 25, 2020 |
| ESG | No | No |
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Exposure
Countries
ISHP
USA
50.67%
China
11.59%
Other
37.74%
BUYZ
USA
79.88%
Canada
9.4%
Other
10.73%
Sectors
ISHP
Technology
22.77%
Consumer Non-Cycl.
21.9%
Finance
15.03%
Consumer Cyclical.
12.07%
Consumer Services
10.21%
Industrials
9.66%
Other
8.36%
BUYZ
Consumer Non-Cycl.
28.7%
Finance
21.83%
Technology
21.22%
Consumer Services
12.36%
Consumer Cyclical.
7.63%
Industrials
7.48%
Other
0.78%
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Diversification
ISHP
Total weight of top 15 holdings out of 15
30.01%
BUYZ
Total weight of top 15 holdings out of 15
63.87%
Top 15 holdings
Data as of June 30, 2026
ISHP
Reddit, Inc.
2.38%
Allegro.eu SA
2.30%
Wayfair, Inc.
2.17%
DoorDash, Inc.
2.04%
Pinterest, Inc.
2.04%
Best Buy Co., Inc.
2.00%
Williams-Sonoma, Inc.
1.99%
eBay, Inc.
1.94%
Expedia Group, Inc.
1.92%
Airbnb, Inc.
1.90%
Alphabet, Inc.
1.90%
Global Payments, Inc.
1.90%
Corpay, Inc.
1.86%
Scout24 SE
1.85%
Baidu, Inc.
1.82%
BUYZ
Amazon.com, Inc.
11.09%
Shopify, Inc.
8.92%
Applovin Corp.
5.07%
Alphabet, Inc.
3.91%
Meta Platforms, Inc.
3.91%
Carvana Co.
3.56%
DoorDash, Inc.
3.37%
MercadoLibre, Inc.
3.25%
Walmart, Inc.
3.25%
eBay, Inc.
3.25%
Booking Holdings, Inc.
3.15%
Mastercard, Inc.
2.97%
Netflix, Inc.
2.87%
Costco Wholesale Corp.
2.66%
Prologis, Inc.
2.66%
Frequently asked questions about ISHP and BUYZ
How have the ISHP and BUYZ ETFs performed in 2026?
As of July 30, 2026, ISHP is down -8.26% year-to-date (YTD), while BUYZ has lost -13.94%. That puts ISHP better performer ahead so far this year.
Which ETF is attracting more investor money: ISHP or BUYZ?
Year-to-date, the ISHP ETF saw - in flows, compared to -$2M for BUYZ.
Which ETF is more volatile: ISHP or BUYZ?
Over the past year, ISHP had a volatility of 17.52%, while BUYZ experienced 23.24%.
Which ETF is bigger: ISHP or BUYZ?
As of July 30, 2026, ISHP holds $5.39 M in assets under management (AUM), while BUYZ manages $5.18 M.
What sectors do the ISHP and BUYZ ETFs invest in?
ISHP leans toward sectors like Technology, Consumer Non-Cyclicals and Finance. Meanwhile, BUYZ focuses on Consumer Non-Cyclicals, Finance and Technology.
What are the top holdings of the ISHP ETF and BUYZ ETF?
ISHP top holdings include Reddit, Inc., Allegro.eu SA and Wayfair, Inc.. BUYZ holds in its top three: Amazon.com, Inc., Shopify, Inc. and Applovin Corp..
Which ETF is more diversified: ISHP or BUYZ?
ISHP holds 58 securities with 30.01% of its assets in the top 15. BUYZ has 58 securities and a top 15 weight of 63.87%.
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