ISHPvsBUYZETF Comparison
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First Trust S-Network E-Commerce ETF (ISHP) and Franklin Disruptive Commerce ETF (BUYZ) belong to the same industry segment: eCommerce. ISHP's top 3 sector exposures are Consumer Non-Cyclicals, Technology and Finance. In contrast, BUYZ's top sector exposures are Consumer Non-Cyclicals, Finance and Technology. ISHP is more expensive with a Total Expense Ratio (TER) of 0.6%, versus 0.5% for BUYZ. ISHP is down -10.57% year-to-date (YTD) with - in YTD flows. BUYZ performs worse with -13.73% YTD performance, and -$2M in YTD flows. Run a side-by-side ETF comparison of ISHP and BUYZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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ISHP vs BUYZ performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 09/15/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | ISHP BUYZ | -4.39%-4.31% | +2.27%+0.59% | -10.57%-13.73% | -16.57%-21.38% | +35.39%+36.17% | +4.53%-35.14% |
| Flows | ISHP BUYZ | -- | -- | --$2M | -$0K-$2M | -$1M-$8M | -$12M-$18M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | ISHP BUYZ | +18.31%+22.77% | +17.77%+23.31% | +18.25%+22.03% | +24.38%+27.35% |
| Max drawdown | ISHP BUYZ | -7.61%-7.41% | -24.42%-30.81% | -24.42%-30.81% | -46.73%-62.75% |
| Max drawdown duration | ISHP BUYZ | 21d22d | 363d360d | 363d360d | 1109d1826d |
Trading data
ISHP | BUYZ | |
Last sale 9/16/2026 at 1:30 PM | $34.48 | $34.60 |
| Previous close 09/16/2026 | $34.97 | $34.84 |
| Consolidated volume 09/16/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of August 31, 2026
1-year trailing difference
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BUYZ
is actively managed and doesn’t replicate an indexISHP | BUYZ | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 9/16/2026 at 1:30 PM
Live
Closed
ISHP | BUYZ | |
|---|---|---|
| Last price | $34.48 | $34.60 |
| 1D performance | -1.39% | -0.69% |
| AuM | $5.25 M | $5.19 M |
| E/R | 0.6% | 0.5% |
Characteristics
ISHP | BUYZ | |
|---|---|---|
| Management strategy | Passive | Active |
| Provider | First Trust | Franklin Templeton |
| Benchmark | S-Network Global E-Commerce IndexTM | - |
| N° of holdings | 58 | 58 |
| Asset class | Equities | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | September 20, 2016 | February 25, 2020 |
| ESG | No | No |
Exposure
Countries
ISHP
USA
47.72%
China
12.85%
Other
39.43%
BUYZ
USA
78.63%
Canada
9.98%
Other
11.39%
Sectors
ISHP
Consumer Non-Cycl.
20.75%
Technology
20.71%
Finance
16.08%
Consumer Cyclical.
13.14%
Consumer Services
10.91%
Industrials
10.23%
Other
8.18%
BUYZ
Consumer Non-Cycl.
29.09%
Finance
22.66%
Technology
20.63%
Consumer Services
12.39%
Consumer Cyclical.
7.76%
Other
7.46%
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Diversification
ISHP
Total weight of top 15 holdings out of 15
28.82%
BUYZ
Total weight of top 15 holdings out of 15
63.76%
Top 15 holdings
Data as of July 31, 2026
ISHP
PayPal Holdings, Inc.
2.13%
A.P. Møller-Mærsk A/S
2.07%
Adyen NV
2.02%
NAVER Corp.
1.98%
Airbnb, Inc.
1.95%
Global Payments, Inc.
1.93%
REA Group Ltd.
1.91%
COSCO SHIPPING Holdings Co. Ltd.
1.90%
Expedia Group, Inc.
1.88%
Copart, Inc.
1.88%
Shopify, Inc.
1.86%
Booking Holdings, Inc.
1.85%
LY Corp.
1.82%
Alibaba Group Holding Ltd.
1.82%
Allegro.eu SA
1.82%
BUYZ
Amazon.com, Inc.
10.83%
Shopify, Inc.
9.51%
Applovin Corp.
4.30%
Meta Platforms, Inc.
4.14%
Alphabet, Inc.
3.72%
Carvana Co.
3.59%
MercadoLibre, Inc.
3.47%
eBay, Inc.
3.35%
DoorDash, Inc.
3.33%
Mastercard, Inc.
3.22%
Booking Holdings, Inc.
3.18%
Walmart, Inc.
3.08%
Prologis, Inc.
2.75%
Netflix, Inc.
2.69%
Costco Wholesale Corp.
2.61%
Frequently asked questions about ISHP and BUYZ
How have the ISHP and BUYZ ETFs performed in 2026?
As of September 15, 2026, ISHP is down -10.57% year-to-date (YTD), while BUYZ has lost -13.73%. That puts ISHP better performer ahead so far this year.
Which ETF is attracting more investor money: ISHP or BUYZ?
Year-to-date, the ISHP ETF saw - in flows, compared to -$2M for BUYZ.
Which ETF is more volatile: ISHP or BUYZ?
Over the past year, ISHP had a volatility of 17.77%, while BUYZ experienced 23.31%.
Which ETF is bigger: ISHP or BUYZ?
As of September 15, 2026, ISHP holds $5.25 M in assets under management (AUM), while BUYZ manages $5.19 M.
What sectors do the ISHP and BUYZ ETFs invest in?
ISHP leans toward sectors like Consumer Non-Cyclicals, Technology and Finance. Meanwhile, BUYZ focuses on Consumer Non-Cyclicals, Finance and Technology.
What are the top holdings of the ISHP ETF and BUYZ ETF?
ISHP top holdings include PayPal Holdings, Inc., A.P. Møller-Mærsk A/S and Adyen NV. BUYZ holds in its top three: Amazon.com, Inc., Shopify, Inc. and Applovin Corp..
Which ETF is more diversified: ISHP or BUYZ?
ISHP holds 58 securities with 28.82% of its assets in the top 15. BUYZ has 58 securities and a top 15 weight of 63.76%.
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