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IEDIvsTRUDETF Comparison

ETF 1
IEDI

iShares U.S. Consumer Focused ETF

This fund is part of
US Cons. Discretionary
+1.46%
VS
ETF 2
TRUD

VanEck Consumer Discretionary TruSector ETF

This fund is part of
US Cons. Discretionary
+1.46%

iShares U.S. Consumer Focused ETF (IEDI) and VanEck Consumer Discretionary TruSector ETF (TRUD) belong to the same industry segment: US Cons. Discretionary. Both ETFs have the same top 3 sector exposures: Consumer Non-Cyclicals, Consumer Cyclicals and Consumer Services. IEDI is more expensive with a Total Expense Ratio (TER) of 0.18%, versus 0.16% for TRUD. IEDI is up 2.44% year-to-date (YTD) with - in YTD flows. TRUD performs worse with -5.97% YTD performance, and +$35M in YTD flows. Run a side-by-side ETF comparison of IEDI and TRUD below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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IEDI vs TRUD performance and flow charts

Performance

-8.0-6.0-4.0-2.00.02.0%Jun 29Jul 7Jul 14Jul 21Jul 28

Cumulative Flows

0 M5 M10 M15 M20 MJun 29Jul 7Jul 14Jul 21Jul 28

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Historic performance and flows
Data as of 07/28/2026
1M3MYTD1Y3Y5Y
Perf.
IEDI
TRUD
+2.13%-5.23%
+0.22%-6.05%
+2.44%-5.97%
+1.57%n/a
+39.50%n/a
+31.66%n/a
Flows
IEDI
TRUD
-+$20M
-+$20M
-+$35M
-$3M-
+$9M-
+$3M-
Volatility and drawdown
3M1Y3Y5Y
Volatility
IEDI
TRUD
+16.01%+22.54%
+14.20%n/a
+15.21%n/a
+18.38%n/a
Max drawdown
IEDI
TRUD
-5.81%-12.27%
-9.48%n/a
-18.42%n/a
-29.62%n/a
Max drawdown duration
IEDI
TRUD
89d61d
196dn/a
180dn/a
813dn/a
Trading data

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IEDI
TRUD
Last sale
7/29/2026 at 1:30 PM
$56.06
$24.21
Previous close
07/28/2026
$56.13
$24.51
Consolidated volume
07/28/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
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Main metrics
Last update 7/29/2026 at 1:30 PM
Live
Closed
IEDI
TRUD
Last price
$56.06
$24.21
1D performance
-0.12%
-1.23%
AuM$28.07 M$51.22 M
E/R0.18%0.16%
Characteristics
IEDI
TRUD
Management strategyActiveActive
ProvideriSharesVanEck
Benchmark--
N° of holdings18247
Asset class--
Trailing 12m distribution yield
Join
Join
Inception dateMarch 21, 2018August 21, 2025
ESGNoNo
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Exposure

Countries

IEDI
USA
99.02%
Other
0.98%
TRUD
USA
98.41%
Other
1.59%

Sectors

IEDI
Consumer Non-Cycl.
43.44%
Consumer Cyclical.
29.5%
Consumer Services
16.29%
Other
10.76%
TRUD
Consumer Non-Cycl.
43.97%
Consumer Cyclical.
38.13%
Consumer Services
16.73%
Other
1.17%
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Diversification

IEDI

Total weight of top 15 holdings out of 15

64.2%
TRUD

Total weight of top 15 holdings out of 15

85.46%

Top 15 holdings

Data as of June 30, 2026
IEDI
The Home Depot, Inc.
10.28%
Walmart, Inc.
9.94%
Costco Wholesale Corp.
7.92%
Amazon.com, Inc.
7.92%
The TJX Cos., Inc.
6.32%
Lowe's Companies, Inc.
4.92%
Ross Stores, Inc.
3.32%
O'Reilly Automotive, Inc.
3.11%
Starbucks Corp.
1.88%
Hilton Worldwide Holdings, Inc.
1.70%
Chipotle Mexican Grill, Inc.
1.68%
Marriott International, Inc.
1.66%
Uber Technologies, Inc.
1.23%
AutoZone, Inc.
1.20%
Carvana Co.
1.14%
TRUD
Amazon.com, Inc.
38.87%
Tesla, Inc.
19.75%
The Home Depot, Inc.
5.86%
McDonald's Corp.
3.21%
The TJX Cos., Inc.
2.80%
Booking Holdings, Inc.
2.30%
Lowe's Companies, Inc.
2.06%
Starbucks Corp.
1.95%
Marriott International, Inc.
1.36%
Royal Caribbean Group
1.32%
O'Reilly Automotive, Inc.
1.27%
Hilton Worldwide Holdings, Inc.
1.26%
DoorDash, Inc.
1.17%
General Motors Co.
1.16%
Ross Stores, Inc.
1.15%
Frequently asked questions about IEDI and TRUD

How have the IEDI and TRUD ETFs performed in 2026?

As of July 28, 2026, IEDI is up 2.44% year-to-date (YTD), while TRUD has lost -5.97%. That puts IEDI better performer ahead so far this year.

Which ETF is attracting more investor money: IEDI or TRUD?

Year-to-date, the IEDI ETF saw - in flows, compared to +$35M for TRUD.

Which ETF is bigger: IEDI or TRUD?

As of July 28, 2026, IEDI holds $28.07 M in assets under management (AUM), while TRUD manages $51.22 M.

What sectors do the IEDI and TRUD ETFs invest in?

IEDI leans toward sectors like Consumer Non-Cyclicals, Consumer Cyclicals and Consumer Services. Meanwhile, TRUD focuses on Consumer Non-Cyclicals, Consumer Cyclicals and Consumer Services.

What are the top holdings of the IEDI ETF and TRUD ETF?

IEDI top holdings include The Home Depot, Inc., Walmart, Inc. and Costco Wholesale Corp.. TRUD holds in its top three: Amazon.com, Inc., Tesla, Inc. and The Home Depot, Inc..

Which ETF is more diversified: IEDI or TRUD?

IEDI holds 185 securities with 64.2% of its assets in the top 15. TRUD has 47 securities and a top 15 weight of 85.46%.

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