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HGROvsBFRZETF Comparison

ETF 1
HGRO

Hedgeye Quality Growth ETF

This fund is part of
US Multi-Factor
-0.25%
Full HGRO fund page
VS
ETF 2
BFRZ

Innovator Equity Managed 100 Buffer ETF

This fund is part of
Options Strategies
-0.24%
Full BFRZ fund page

Hedgeye Quality Growth ETF (HGRO) belongs to the US Multi-Factor segment. Innovator Equity Managed 100 Buffer ETF (BFRZ) is part of the Options Strategies segment. HGRO's top 3 sector exposures are Information Technology, Consumer Discretionary and Financials. In contrast, BFRZ's top sector exposures are Information Technology, Communication Services and Consumer Discretionary. HGRO is less expensive with a Total Expense Ratio (TER) of 0.7%, versus 0.89% for BFRZ. HGRO is down -1.13% year-to-date (YTD) with +$11M in YTD flows. BFRZ performs better with -0.63% YTD performance, and +$39M in YTD flows. Run a side-by-side ETF comparison of HGRO and BFRZ below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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HGRO vs BFRZ performance and flow charts

Performance

-3.0-2.0-1.00.01.02.03.0%Feb 13Feb 23Mar 2Mar 9

Cumulative Flows

0 M2 M4 M6 M8 M10 MFeb 13Feb 23Mar 2Mar 9

Get all the metrics on this page, and more, through a reliable ETF data feed

Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Historic performance and flows
Data as of 03/13/2026
1M3MYTD1Y3Y5Y
Perf.
HGRO
BFRZ
-3.45%-0.63%
-0.72%-0.29%
-1.13%-0.63%
n/an/a
n/an/a
n/an/a
Flows
HGRO
BFRZ
+$4M+$5M
+$14M+$39M
+$11M+$39M
--
--
--
Volatility and drawdown
3M1Y3Y5Y
Volatility
HGRO
BFRZ
+13.85%+5.65%
n/an/a
n/an/a
n/an/a
Max drawdown
HGRO
BFRZ
-6.00%-1.57%
n/an/a
n/an/a
n/an/a
Max drawdown duration
HGRO
BFRZ
16d32d
n/an/a
n/an/a
n/an/a
Trading data

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HGRO
BFRZ
Last sale
3/13/2026 at 1:30 PM
$28.01
$26.64
Previous close
03/12/2026
$27.94
$26.71
Consolidated volume
03/12/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
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Main metrics
Last update 3/13/2026 at 1:30 PM
Live
Closed
HGRO
BFRZ
Last price
$28.01
$26.64
1D performance
+0.25%
-0.26%
AuM$78.22 M$115.76 M
E/R0.7%0.89%
Characteristics
HGRO
BFRZ
Management strategyActiveActive
ProviderHedgeye Asset ManagementInnovator
Benchmark--
N° of holdings47169
Asset class--
Trailing 12m distribution yield
Join
Join
Inception dateJune 10, 2025May 13, 2025
ESGNoNo
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Exposure

Countries

HGRO
USA
92.14%
Other
7.86%
BFRZ
USA
92.73%
Other
7.27%

Sectors

HGRO
Information Techn.
30.39%
Consumer Discreti.
12.21%
Financials
10.71%
Industrials
9.37%
Communication Ser.
8.86%
Health Care
8.18%
Other
20.28%
BFRZ
Information Techn.
32.18%
Communication Ser.
10.64%
Consumer Discreti.
10.48%
Financials
9.78%
Health Care
8.8%
Industrials
7.24%
Other
20.88%
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Diversification

HGRO

Total weight of top 15 holdings out of 15

56.68%
BFRZ

Total weight of top 15 holdings out of 15

44.95%

Top 15 holdings

Data as of January 31, 2026
HGRO
ALPHABET INC-CL
8.86%
NVIDIA
8.86%
APPLE
6.86%
AMAZON.COM INC
6.41%
MICROSOFT-T
4.55%
MORGAN STANLEY
2.54%
THE GOLDMAN SACHS GROUP
2.51%
PARKER HANNIFIN
2.27%
ANALOG DEVICES
2.13%
JOHNSON&JOHNSON
2.11%
LILLY
2.02%
CITIZENS FINANCIAL GROUP
1.99%
WALMART INC
1.90%
FREEPORT-MCMORAN INC
1.84%
THERMO FISHER SCIENTIFIC
1.83%
BFRZ
NVIDIA
7.49%
APPLE
6.29%
MICROSOFT-T
5.90%
AMAZON.COM INC
3.97%
ALPHABET INC-CL
3.35%
ALPHABET INC-CL
2.83%
BROADCOM LIMITED
2.48%
META PLATFORMS
2.43%
TESLA
2.18%
LILLY
1.61%
JPMORGAN CHASE
1.59%
BERKSHIRE HATHWAY
1.27%
EXXON
1.26%
JOHNSON&JOHNSON
1.18%
VISA INCORPORATION
1.12%
Frequently asked questions about HGRO and BFRZ

How have the HGRO and BFRZ ETFs performed in 2026?

As of March 13, 2026, HGRO is down -1.13% year-to-date (YTD), while BFRZ has lost -0.63%. That puts BFRZ better performer ahead so far this year.

Which ETF is attracting more investor money: HGRO or BFRZ?

Year-to-date, the HGRO ETF saw +$11M in flows, compared to +$39M for BFRZ.

Which ETF is bigger: HGRO or BFRZ?

As of March 13, 2026, HGRO holds $78.22 M in assets under management (AUM), while BFRZ manages $115.76 M.

What sectors do the HGRO and BFRZ ETFs invest in?

HGRO leans toward sectors like Information Technology, Consumer Discretionary and Financials. Meanwhile, BFRZ focuses on Information Technology, Communication Services and Consumer Discretionary.

What are the top holdings of the HGRO ETF and BFRZ ETF?

HGRO top holdings include ALPHABET INC-CL, NVIDIA and APPLE. BFRZ holds in its top three: NVIDIA, APPLE and MICROSOFT-T.

Which ETF is more diversified: HGRO or BFRZ?

HGRO holds 49 securities with 56.68% of its assets in the top 15. BFRZ has 183 securities and a top 15 weight of 44.95%.

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