HDVvsDIVLETF Comparison
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iShares Core High Dividend ETF (HDV) and Madison Dividend Value ETF (DIVL) belong to the same industry segment: US High Dividend. HDV's top 3 sector exposures are Energy, Consumer Staples and Health Care. In contrast, DIVL's top sector exposures are Energy, Industrials and Health Care. HDV is less expensive with a Total Expense Ratio (TER) of 0.08%, versus 0.65% for DIVL. HDV is up 11.84% year-to-date (YTD) with +$108M in YTD flows. DIVL performs worse with 8.7% YTD performance, and -$5M in YTD flows. Run a side-by-side ETF comparison of HDV and DIVL below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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HDV vs DIVL performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 04/29/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | HDV DIVL | -0.21%+2.48% | +4.02%+1.85% | +11.84%+8.70% | +21.15%+19.83% | +46.03%n/a | +67.71%n/a |
| Flows | HDV DIVL | -$100M- | +$252M-$4M | +$108M-$5M | +$452M-$6M | -$821M- | +$3.16B- |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | HDV DIVL | +10.96%+11.54% | +9.78%+10.71% | +11.41%n/a | +12.84%n/a |
| Max drawdown | HDV DIVL | -5.18%-6.99% | -5.18%-6.99% | -10.51%n/a | -15.40%n/a |
| Max drawdown duration | HDV DIVL | 59d58d | 59d58d | 100dn/a | 223dn/a |
Trading data
HDV | DIVL | |
Last sale 4/30/2026 at 1:30 PM | $27.47 | $25.14 |
| Previous close 04/29/2026 | $27.02 | $24.75 |
| Consolidated volume 04/29/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of April 29, 2026
1-year trailing difference
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DIVL
is actively managed and doesn’t replicate an indexHDV | DIVL | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 4/30/2026 at 1:30 PM
Live
Closed
HDV | DIVL | |
|---|---|---|
| Last price | $27.47 | $25.14 |
| 1D performance | +1.67% | +1.55% |
| AuM | $13.38 B | $61.27 M |
| E/R | 0.08% | 0.65% |
Characteristics
HDV | DIVL | |
|---|---|---|
| Management strategy | Passive | Active |
| Provider | iShares | Madison Investments |
| Benchmark | Morningstar Dividend Yield Focus Index | - |
| N° of holdings | 76 | 37 |
| Asset class | Equities | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | March 29, 2011 | August 15, 2023 |
| ESG | No | No |
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Exposure
Countries
HDV
USA
95.3%
Other
4.7%
DIVL
USA
89.01%
Other
10.99%
Sectors
HDV
Energy
23.65%
Consumer Staples
23.59%
Health Care
17.62%
Financials
10.46%
Utilities
9.29%
Other
15.4%
DIVL
Energy
18.8%
Industrials
16.45%
Health Care
13.49%
Financials
11.36%
Consumer Staples
8.58%
Consumer Discreti.
8%
Other
23.32%
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Diversification
HDV
Total weight of top 15 holdings out of 15
66.5%
DIVL
Total weight of top 15 holdings out of 15
57.18%
Top 15 holdings
Data as of March 31, 2026
HDV
EXXON
9.35%
CHEVRON TEXACO
6.94%
JOHNSON&JOHNSON
6.10%
ABBVIE
5.65%
PROCTERGAMBLE
4.42%
PHILLIP MORRIS
4.22%
MERCK & CO INC
4.19%
HOME DEPOT
4.11%
PROGRESSIVE
3.77%
COCA-COLA
3.77%
PEPSICO U
3.62%
ALTRIA GROUP
3.39%
TEXAS INSTRUMENTS
2.47%
CONOCOPHILLIPS
2.26%
BLACKSTONE GROUP
2.24%
DIVL
EXXON
5.56%
CHEVRON TEXACO
5.42%
JOHNSON&JOHNSON
5.26%
NEXTERA ENERGY
4.35%
CME GROUP
4.28%
HONEYWELL INTL
3.93%
PROCTERGAMBLE
3.76%
CONOCOPHILLIPS
3.75%
TEXAS INSTRUMENTS
3.33%
ILLINOIS TOOL
3.08%
UNION PACIFIC U
3.08%
ABBVIE
3.02%
HOME DEPOT
2.82%
MEDTRONIC PLC
2.78%
SCHLUMBERGER
2.76%
Frequently asked questions about HDV and DIVL
How have the HDV and DIVL ETFs performed in 2026?
As of April 29, 2026, HDV is up 11.84% year-to-date (YTD), while DIVL has returned 8.7%. That puts HDV better performer ahead so far this year.
Which ETF is attracting more investor money: HDV or DIVL?
Year-to-date, the HDV ETF saw +$108M in flows, compared to -$5M for DIVL.
Which ETF is more volatile: HDV or DIVL?
Over the past year, HDV had a volatility of 9.78%, while DIVL experienced 10.71%.
Which ETF is bigger: HDV or DIVL?
As of April 29, 2026, HDV holds $13.38 B in assets under management (AUM), while DIVL manages $61.27 M.
What sectors do the HDV and DIVL ETFs invest in?
HDV leans toward sectors like Energy, Consumer Staples and Health Care. Meanwhile, DIVL focuses on Energy, Industrials and Health Care.
What are the top holdings of the HDV ETF and DIVL ETF?
HDV top holdings include EXXON, CHEVRON TEXACO and JOHNSON&JOHNSON. DIVL holds in its top three: EXXON, CHEVRON TEXACO and JOHNSON&JOHNSON.
Which ETF is more diversified: HDV or DIVL?
HDV holds 76 securities with 66.5% of its assets in the top 15. DIVL has 38 securities and a top 15 weight of 57.18%.
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