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GURUvsSUREETF Comparison
Global X Guru Index ETF (GURU) belongs to the US Multi-Factor segment. AdvisorShares Insiders Advantage ETF (SURE) is part of the US Large Cap Value segment. GURU's top 3 sector exposures are Health Care, Information Technology and Consumer Discretionary. In contrast, SURE's top sector exposures are Consumer Discretionary, Industrials and Information Technology. GURU is less expensive with a Total Expense Ratio (TER) of 0.75%, versus 1% for SURE. GURU is down -3.42% year-to-date (YTD) with -$570K in YTD flows. SURE performs better with 2.7% YTD performance, and - in YTD flows. Run a side-by-side ETF comparison of GURU and SURE below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
GURU vs SURE performance and flow charts
Performance
Cumulative Flows
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | GURU SURE | -2.80%-1.99% | -5.21%+4.14% | -3.42%+2.70% | +25.54%+18.54% | +79.20%+46.44% | +32.64%+58.35% |
| Flows | GURU SURE | -$577K- | -$570K- | -$570K- | -$386K-$3M | -$18M-$9M | -$27M-$14M |
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | GURU SURE | +14.20%+13.77% | +19.75%+18.04% | +16.56%+15.78% | +20.56%+17.48% |
| Max drawdown | GURU SURE | -6.76%-2.67% | -14.85%-13.80% | -20.65%-21.41% | -38.60%-24.06% |
| Max drawdown duration | GURU SURE | 89d8d | 46d45d | 134d365d | 1160d557d |
GURU | SURE | |
Last sale 3/11/2026 at 1:30 PM | $59.94 | $129.38 |
| Previous close 03/10/2026 | $60.36 | $129.76 |
| Consolidated volume 03/10/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Create an account to view replication metrics
GURU | SURE | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
GURU | SURE | |
|---|---|---|
| Last price | $59.94 | $129.38 |
| 1D performance | -0.70% | -0.29% |
| AuM | $54.90 M | $49.69 M |
| E/R | 0.75% | 1% |
GURU | SURE | |
|---|---|---|
| Management strategy | Passive | Active |
| Provider | Global X | AdvisorShares |
| Benchmark | Solactive Guru Index | - |
| N° of holdings | 65 | 94 |
| Asset class | Equities | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | June 4, 2012 | October 4, 2011 |
| ESG | No | No |
Countries
Sectors
Diversification
Total weight of top 15 holdings out of 15
Total weight of top 15 holdings out of 15
Top 15 holdings
How have the GURU and SURE ETFs performed in 2026?
As of March 10, 2026, GURU is down -3.42% year-to-date (YTD), while SURE has returned 2.7%. That puts SURE better performer ahead so far this year.
Which ETF is attracting more investor money: GURU or SURE?
Year-to-date, the GURU ETF saw -$570K in flows, compared to - for SURE.
Which ETF is more volatile: GURU or SURE?
Over the past year, GURU had a volatility of 19.75%, while SURE experienced 18.04%.
Which ETF is bigger: GURU or SURE?
As of March 10, 2026, GURU holds $54.90 M in assets under management (AUM), while SURE manages $49.69 M.
What sectors do the GURU and SURE ETFs invest in?
GURU leans toward sectors like Health Care, Information Technology and Consumer Discretionary. Meanwhile, SURE focuses on Consumer Discretionary, Industrials and Information Technology.
What are the top holdings of the GURU ETF and SURE ETF?
GURU top holdings include MODINE MNFC CO, US5787841007 and US2528281080. SURE holds in its top three: KLA CORPORATION, FLOWSERVE and CONOCOPHILLIPS.
Which ETF is more diversified: GURU or SURE?
GURU holds 76 securities with 22.95% of its assets in the top 15. SURE has 94 securities and a top 15 weight of 15.99%.
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