GURUvsSUREETF Comparison
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Global X Guru Index ETF (GURU) belongs to the US Multi-Factor segment. AdvisorShares Insiders Advantage ETF (SURE) is part of the US Large Cap Value segment. GURU's top 3 sector exposures are Healthcare, Technology and Industrials. In contrast, SURE's top sector exposures are Technology, Finance and Industrials. GURU is less expensive with a Total Expense Ratio (TER) of 0.75%, versus 1% for SURE. GURU is up 7.07% year-to-date (YTD) with -$628K in YTD flows. SURE performs better with 17.86% YTD performance, and - in YTD flows. Run a side-by-side ETF comparison of GURU and SURE below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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GURU vs SURE performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/27/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | GURU SURE | -3.68%+1.16% | +4.65%+9.88% | +7.07%+17.86% | +21.73%+26.06% | +76.62%+54.99% | +41.27%+67.16% |
| Flows | GURU SURE | -- | -$58K- | -$628K- | -$1M-$2M | -$16M-$7M | -$25M-$13M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | GURU SURE | +17.26%+13.12% | +16.31%+13.18% | +17.20%+15.13% | +20.84%+17.41% |
| Max drawdown | GURU SURE | -4.81%-2.63% | -11.25%-7.15% | -20.65%-21.41% | -38.60%-24.06% |
| Max drawdown duration | GURU SURE | 27d15d | 123d46d | 134d365d | 1160d557d |
Trading data
GURU | SURE | |
Last sale 7/28/2026 at 1:30 PM | $67.03 | $150.19 |
| Previous close 07/27/2026 | $66.90 | $148.95 |
| Consolidated volume 07/27/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of June 30, 2026
1-year trailing difference
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SURE
is actively managed and doesn’t replicate an indexGURU | SURE | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 7/28/2026 at 1:30 PM
Live
Closed
GURU | SURE | |
|---|---|---|
| Last price | $67.03 | $150.19 |
| 1D performance | +0.20% | +0.83% |
| AuM | $60.86 M | $57.02 M |
| E/R | 0.75% | 1% |
Characteristics
GURU | SURE | |
|---|---|---|
| Management strategy | Passive | Active |
| Provider | Global X | AdvisorShares |
| Benchmark | Solactive Guru Index | - |
| N° of holdings | 86 | 100 |
| Asset class | Equities | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | June 4, 2012 | October 4, 2011 |
| ESG | No | No |
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Exposure
Countries
GURU
USA
89.37%
Other
10.63%
SURE
USA
95.14%
Other
4.86%
Sectors
GURU
Healthcare
25.19%
Technology
20.31%
Industrials
12.54%
Finance
12.44%
Consumer Services
7.79%
Other
21.73%
SURE
Technology
28.64%
Finance
14.48%
Industrials
12.24%
Consumer Services
9.78%
Energy
8.44%
Consumer Cyclical.
7.2%
Other
19.22%
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Diversification
GURU
Total weight of top 15 holdings out of 15
22.58%
SURE
Total weight of top 15 holdings out of 15
22.95%
Top 15 holdings
Data as of June 30, 2026
GURU
Astera Labs, Inc.
2.18%
Apogee Therapeutics, Inc.
1.74%
Corcept Therapeutics, Inc.
1.65%
Sandisk Corp.
1.59%
Lam Research Corp.
1.53%
United Airlines Holdings, Inc.
1.51%
Immunovant, Inc.
1.50%
Natera, Inc.
1.46%
Kymera Therapeutics, Inc.
1.42%
Travere Therapeutics, Inc.
1.40%
Arcutis Biotherapeutics, Inc.
1.38%
Krystal Biotech, Inc.
1.34%
T1 Energy, Inc.
1.31%
Green Brick Partners, Inc.
1.30%
Eli Lilly & Co.
1.28%
SURE
Sezzle, Inc.
1.96%
Marvell Technology, Inc.
1.95%
Applied Materials, Inc.
1.93%
DaVita, Inc.
1.66%
Lam Research Corp.
1.65%
Fortinet, Inc.
1.65%
Iridium Communications, Inc.
1.58%
Kforce, Inc.
1.42%
KLA Corp.
1.41%
Caterpillar, Inc.
1.36%
EverQuote, Inc.
1.35%
Payoneer Global, Inc.
1.27%
Albany International Corp.
1.26%
Crocs, Inc.
1.25%
Enova International, Inc.
1.25%
Frequently asked questions about GURU and SURE
How have the GURU and SURE ETFs performed in 2026?
As of July 27, 2026, GURU is up 7.07% year-to-date (YTD), while SURE has returned 17.86%. That puts SURE better performer ahead so far this year.
Which ETF is attracting more investor money: GURU or SURE?
Year-to-date, the GURU ETF saw -$628K in flows, compared to - for SURE.
Which ETF is more volatile: GURU or SURE?
Over the past year, GURU had a volatility of 16.31%, while SURE experienced 13.18%.
Which ETF is bigger: GURU or SURE?
As of July 27, 2026, GURU holds $60.86 M in assets under management (AUM), while SURE manages $57.02 M.
What sectors do the GURU and SURE ETFs invest in?
GURU leans toward sectors like Healthcare, Technology and Industrials. Meanwhile, SURE focuses on Technology, Finance and Industrials.
What are the top holdings of the GURU ETF and SURE ETF?
GURU top holdings include Astera Labs, Inc., Apogee Therapeutics, Inc. and Corcept Therapeutics, Inc.. SURE holds in its top three: Sezzle, Inc., Marvell Technology, Inc. and Applied Materials, Inc..
Which ETF is more diversified: GURU or SURE?
GURU holds 86 securities with 22.58% of its assets in the top 15. SURE has 100 securities and a top 15 weight of 22.95%.
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Latest news about GURU & SURE
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