GENDvsTBGETF Comparison
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Genter Capital Dividend Income ETF (GEND) belongs to the US High Dividend segment. TBG Dividend Focus ETF (TBG) is part of the US Multi-Factor segment. Both ETFs have the same top 3 sector exposures: Finance, Healthcare and Energy. GEND is less expensive with a Total Expense Ratio (TER) of 0.38%, versus 0.59% for TBG. GEND is up 17.89% year-to-date (YTD) with -$26M in YTD flows. TBG performs worse with 17.05% YTD performance, and +$32M in YTD flows. Run a side-by-side ETF comparison of GEND and TBG below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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GEND vs TBG performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/28/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | GEND TBG | +4.21%+5.49% | +7.61%+9.18% | +17.89%+17.05% | +25.98%+20.21% | n/an/a | n/an/a |
| Flows | GEND TBG | -+$10M | +$377K+$20M | -$26M+$32M | +$507K+$66M | -- | -- |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | GEND TBG | +10.82%+11.60% | +10.31%+9.98% | n/an/a | n/an/a |
| Max drawdown | GEND TBG | -2.76%-2.53% | -6.38%-6.36% | n/an/a | n/an/a |
| Max drawdown duration | GEND TBG | 17d17d | 99d97d | n/an/a | n/an/a |
Trading data
GEND | TBG | |
Last sale 7/29/2026 at 1:30 PM | $13.25 | $38.40 |
| Previous close 07/28/2026 | $13.33 | $38.61 |
| Consolidated volume 07/28/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
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Main metrics
Last update 7/29/2026 at 1:30 PM
Live
Closed
GEND | TBG | |
|---|---|---|
| Last price | $13.25 | $38.40 |
| 1D performance | -0.57% | -0.54% |
| AuM | $5.07 M | $263.98 M |
| E/R | 0.38% | 0.59% |
Characteristics
GEND | TBG | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | Genter Capital | Alpha Architect |
| Benchmark | - | - |
| N° of holdings | 34 | 36 |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | January 10, 2025 | November 7, 2023 |
| ESG | No | No |
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Exposure
Countries
GEND
USA
90.11%
Other
9.89%
TBG
USA
90.37%
Other
9.63%
Sectors
GEND
Finance
17.54%
Healthcare
16.23%
Energy
13.94%
Consumer Non-Cycl.
11.79%
Technology
10.18%
Industrials
8.56%
Other
21.76%
TBG
Finance
25.38%
Healthcare
15.49%
Energy
12.48%
Consumer Non-Cycl.
10.31%
Technology
8.58%
Other
27.76%
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Diversification
GEND
Total weight of top 15 holdings out of 15
56.55%
TBG
Total weight of top 15 holdings out of 15
50.98%
Top 15 holdings
Data as of June 30, 2026
GEND
Northern Trust Corp.
4.60%
CVS Health Corp.
4.57%
Cisco Systems, Inc.
4.33%
Enbridge, Inc.
4.23%
Altria Group, Inc.
4.20%
M&T Bank Corp.
3.90%
JPMorgan Chase & Co.
3.87%
Merck & Co., Inc.
3.68%
Devon Energy Corp.
3.61%
Comcast Corp.
3.36%
United Parcel Service, Inc.
3.30%
Chevron Corp.
3.29%
Microchip Technology, Inc.
3.25%
Evergy, Inc.
3.21%
Emerson Electric Co.
3.17%
TBG
Simon Property Group, Inc.
4.58%
Merck & Co., Inc.
4.34%
Blackstone, Inc.
4.22%
Procter & Gamble Co.
3.76%
PepsiCo, Inc.
3.45%
Chevron Corp.
3.32%
Verizon Communications, Inc.
3.32%
American Electric Power Co., Inc.
3.31%
Johnson & Johnson
3.30%
Brookfield Infrastructure Corp.
3.20%
General Mills, Inc.
3.10%
UnitedHealth Group, Inc.
2.85%
Energy Transfer LP
2.83%
Enterprise Products Partners LP
2.71%
VICI Properties, Inc.
2.69%
Frequently asked questions about GEND and TBG
How have the GEND and TBG ETFs performed in 2026?
As of July 28, 2026, GEND is up 17.89% year-to-date (YTD), while TBG has returned 17.05%. That puts GEND better performer ahead so far this year.
Which ETF is attracting more investor money: GEND or TBG?
Year-to-date, the GEND ETF saw -$26M in flows, compared to +$32M for TBG.
Which ETF is more volatile: GEND or TBG?
Over the past year, GEND had a volatility of 10.31%, while TBG experienced 9.98%.
Which ETF is bigger: GEND or TBG?
As of July 28, 2026, GEND holds $5.07 M in assets under management (AUM), while TBG manages $263.98 M.
What sectors do the GEND and TBG ETFs invest in?
GEND leans toward sectors like Finance, Healthcare and Energy. Meanwhile, TBG focuses on Finance, Healthcare and Energy.
What are the top holdings of the GEND ETF and TBG ETF?
GEND top holdings include Northern Trust Corp., CVS Health Corp. and Cisco Systems, Inc.. TBG holds in its top three: Simon Property Group, Inc., Merck & Co., Inc. and Blackstone, Inc..
Which ETF is more diversified: GEND or TBG?
GEND holds 34 securities with 56.55% of its assets in the top 15. TBG has 36 securities and a top 15 weight of 50.98%.
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