GENDvsMDLVETF Comparison
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Genter Capital Dividend Income ETF (GEND) belongs to the US High Dividend segment. Morgan Dempsey Large Cap Value ETF (MDLV) is part of the US Large Cap Value segment. GEND's top 3 sector exposures are Finance, Healthcare and Energy. In contrast, MDLV's top sector exposures are Finance, Utilities and Industrials. GEND is less expensive with a Total Expense Ratio (TER) of 0.38%, versus 0.58% for MDLV. GEND is up 17.89% year-to-date (YTD) with -$26M in YTD flows. MDLV performs worse with 13.88% YTD performance, and +$5M in YTD flows. Run a side-by-side ETF comparison of GEND and MDLV below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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GEND vs MDLV performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/28/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | GEND MDLV | +4.21%+2.97% | +7.61%+6.23% | +17.89%+13.88% | +25.98%+19.31% | n/a+44.36% | n/an/a |
| Flows | GEND MDLV | -+$937K | +$377K+$3M | -$26M+$5M | +$507K+$10M | -+$12M | -- |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | GEND MDLV | +10.82%+10.56% | +10.31%+9.04% | n/a+10.56% | n/an/a |
| Max drawdown | GEND MDLV | -2.76%-2.58% | -6.38%-4.33% | n/a-10.77% | n/an/a |
| Max drawdown duration | GEND MDLV | 17d22d | 99d74d | n/a120d | n/an/a |
Trading data
GEND | MDLV | |
Last sale 7/29/2026 at 1:30 PM | $13.25 | $31.62 |
| Previous close 07/28/2026 | $13.33 | $31.86 |
| Consolidated volume 07/28/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
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Main metrics
Last update 7/29/2026 at 1:30 PM
Live
Closed
GEND | MDLV | |
|---|---|---|
| Last price | $13.25 | $31.62 |
| 1D performance | -0.57% | -0.75% |
| AuM | $5.07 M | $43.30 M |
| E/R | 0.38% | 0.58% |
Characteristics
GEND | MDLV | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | Genter Capital | Morgan Dempsey Capital Management |
| Benchmark | - | - |
| N° of holdings | 34 | 35 |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | January 10, 2025 | April 26, 2023 |
| ESG | No | No |
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Exposure
Countries
GEND
USA
90.11%
Other
9.89%
MDLV
USA
83.41%
Other
16.59%
Sectors
GEND
Finance
17.54%
Healthcare
16.23%
Energy
13.94%
Consumer Non-Cycl.
11.79%
Technology
10.18%
Industrials
8.56%
Other
21.76%
MDLV
Finance
15.8%
Utilities
13.94%
Industrials
13.31%
Energy
12.43%
Technology
8.35%
Healthcare
7.8%
Other
28.37%
Diversification
GEND
Total weight of top 15 holdings out of 15
56.55%
MDLV
Total weight of top 15 holdings out of 15
49.48%
Top 15 holdings
Data as of June 30, 2026
GEND
Northern Trust Corp.
4.60%
CVS Health Corp.
4.57%
Cisco Systems, Inc.
4.33%
Enbridge, Inc.
4.23%
Altria Group, Inc.
4.20%
M&T Bank Corp.
3.90%
JPMorgan Chase & Co.
3.87%
Merck & Co., Inc.
3.68%
Devon Energy Corp.
3.61%
Comcast Corp.
3.36%
United Parcel Service, Inc.
3.30%
Chevron Corp.
3.29%
Microchip Technology, Inc.
3.25%
Evergy, Inc.
3.21%
Emerson Electric Co.
3.17%
MDLV
Citigroup, Inc.
5.06%
Entergy Corp.
3.79%
Exxon Mobil Corp.
3.73%
Cisco Systems, Inc.
3.64%
Cummins, Inc.
3.55%
WEC Energy Group, Inc.
3.29%
Johnson & Johnson
3.25%
International Business Machines Corp.
3.14%
Pembina Pipeline Corp.
3.03%
AT&T, Inc.
2.95%
The Coca-Cola Co.
2.95%
Chevron Corp.
2.91%
ONEOK, Inc.
2.76%
General Dynamics Corp.
2.73%
Wells Fargo & Co.
2.70%
Frequently asked questions about GEND and MDLV
How have the GEND and MDLV ETFs performed in 2026?
As of July 28, 2026, GEND is up 17.89% year-to-date (YTD), while MDLV has returned 13.88%. That puts GEND better performer ahead so far this year.
Which ETF is attracting more investor money: GEND or MDLV?
Year-to-date, the GEND ETF saw -$26M in flows, compared to +$5M for MDLV.
Which ETF is more volatile: GEND or MDLV?
Over the past year, GEND had a volatility of 10.31%, while MDLV experienced 9.04%.
Which ETF is bigger: GEND or MDLV?
As of July 28, 2026, GEND holds $5.07 M in assets under management (AUM), while MDLV manages $43.30 M.
What sectors do the GEND and MDLV ETFs invest in?
GEND leans toward sectors like Finance, Healthcare and Energy. Meanwhile, MDLV focuses on Finance, Utilities and Industrials.
What are the top holdings of the GEND ETF and MDLV ETF?
GEND top holdings include Northern Trust Corp., CVS Health Corp. and Cisco Systems, Inc.. MDLV holds in its top three: Citigroup, Inc., Entergy Corp. and Exxon Mobil Corp..
Which ETF is more diversified: GEND or MDLV?
GEND holds 34 securities with 56.55% of its assets in the top 15. MDLV has 51 securities and a top 15 weight of 49.48%.
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