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GENDvsFLVETF Comparison
Genter Capital Dividend Income ETF (GEND) belongs to the US High Dividend segment. American Century Focused Large Cap Value ETF (FLV) is part of the US Large Cap Value segment. GEND's top 3 sector exposures are Health Care, Financials and Energy. In contrast, FLV's top sector exposures are Financials, Health Care and Industrials. GEND is less expensive with a Total Expense Ratio (TER) of 0.38%, versus 0.42% for FLV. GEND is up 7.53% year-to-date (YTD) with -$27M in YTD flows. FLV performs worse with 2.95% YTD performance, and +$30M in YTD flows. Run a side-by-side ETF comparison of GEND and FLV below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
GEND vs FLV performance and flow charts
Performance
Cumulative Flows
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | GEND FLV | -4.46%-4.74% | +6.51%+2.01% | +7.53%+2.95% | +22.43%+15.18% | n/a+48.13% | n/a+51.36% |
| Flows | GEND FLV | -+$20M | -$17M+$33M | -$27M+$30M | +$2M+$60M | -+$28M | -+$54M |
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | GEND FLV | +10.60%+10.27% | +14.79%+14.40% | n/a+11.93% | n/a+13.18% |
| Max drawdown | GEND FLV | -4.46%-5.05% | -11.35%-10.85% | n/a-12.45% | n/a-14.95% |
| Max drawdown duration | GEND FLV | 28d10d | 64d95d | n/a211d | n/a601d |
GEND | FLV | |
Last sale 3/13/2026 at 1:30 PM | $12.34 | $76.57 |
| Previous close 03/12/2026 | $12.33 | $76.56 |
| Consolidated volume 03/12/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
GEND | FLV | |
|---|---|---|
| Last price | $12.34 | $76.57 |
| 1D performance | +0.06% | +0.01% |
| AuM | $3.97 M | $323.62 M |
| E/R | 0.38% | 0.42% |
GEND | FLV | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | Genter Capital | American Century Investments |
| Benchmark | - | - |
| N° of holdings | 31 | 42 |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | January 10, 2025 | March 31, 2020 |
| ESG | No | No |
Countries
Sectors
Diversification
Total weight of top 15 holdings out of 15
Total weight of top 15 holdings out of 15
Top 15 holdings
How have the GEND and FLV ETFs performed in 2026?
As of March 11, 2026, GEND is up 7.53% year-to-date (YTD), while FLV has returned 2.95%. That puts GEND better performer ahead so far this year.
Which ETF is attracting more investor money: GEND or FLV?
Year-to-date, the GEND ETF saw -$27M in flows, compared to +$30M for FLV.
Which ETF is more volatile: GEND or FLV?
Over the past year, GEND had a volatility of 14.79%, while FLV experienced 14.4%.
Which ETF is bigger: GEND or FLV?
As of March 11, 2026, GEND holds $3.97 M in assets under management (AUM), while FLV manages $323.62 M.
What sectors do the GEND and FLV ETFs invest in?
GEND leans toward sectors like Health Care, Financials and Energy. Meanwhile, FLV focuses on Financials, Health Care and Industrials.
What are the top holdings of the GEND ETF and FLV ETF?
GEND top holdings include NORTHERN TRUST, CISCO-T and M&T BANK. FLV holds in its top three: MARSH AND MCLENNAN, JPMORGAN CHASE and TRUIST FINANCIAL CORP.
Which ETF is more diversified: GEND or FLV?
GEND holds 31 securities with 55.76% of its assets in the top 15. FLV has 44 securities and a top 15 weight of 45.43%.
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