GENDvsDIVLETF Comparison
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Genter Capital Dividend Income ETF (GEND) and Madison Dividend Value ETF (DIVL) belong to the same industry segment: US High Dividend. GEND's top 3 sector exposures are Finance, Healthcare and Energy. In contrast, DIVL's top sector exposures are Finance, Energy and Healthcare. GEND is less expensive with a Total Expense Ratio (TER) of 0.38%, versus 0.65% for DIVL. GEND is up 17.89% year-to-date (YTD) with -$26M in YTD flows. DIVL performs worse with 12.55% YTD performance, and -$4M in YTD flows. Run a side-by-side ETF comparison of GEND and DIVL below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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GEND vs DIVL performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/28/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | GEND DIVL | +4.21%+5.22% | +7.61%+3.34% | +17.89%+12.55% | +25.98%+14.65% | n/an/a | n/an/a |
| Flows | GEND DIVL | -+$635K | +$377K+$635K | -$26M-$4M | +$507K-$4M | -- | -- |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | GEND DIVL | +10.82%+10.97% | +10.31%+10.85% | n/an/a | n/an/a |
| Max drawdown | GEND DIVL | -2.76%-3.21% | -6.38%-6.99% | n/an/a | n/an/a |
| Max drawdown duration | GEND DIVL | 17d76d | 99d147d | n/an/a | n/an/a |
Trading data
GEND | DIVL | |
Last sale 7/29/2026 at 1:30 PM | $13.25 | $25.36 |
| Previous close 07/28/2026 | $13.33 | $25.58 |
| Consolidated volume 07/28/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
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Main metrics
Last update 7/29/2026 at 1:30 PM
Live
Closed
GEND | DIVL | |
|---|---|---|
| Last price | $13.25 | $25.36 |
| 1D performance | -0.57% | -0.86% |
| AuM | $5.07 M | $63.86 M |
| E/R | 0.38% | 0.65% |
Characteristics
GEND | DIVL | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | Genter Capital | Madison Investments |
| Benchmark | - | - |
| N° of holdings | 34 | 35 |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | January 10, 2025 | August 15, 2023 |
| ESG | No | No |
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Exposure
Countries
GEND
USA
90.11%
Other
9.89%
DIVL
USA
93.15%
Other
6.85%
Sectors
GEND
Finance
17.54%
Healthcare
16.23%
Energy
13.94%
Consumer Non-Cycl.
11.79%
Technology
10.18%
Industrials
8.56%
Other
21.76%
DIVL
Finance
17.66%
Energy
15.39%
Healthcare
14.27%
Consumer Non-Cycl.
12.84%
Industrials
12.45%
Technology
8.41%
Other
18.98%
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Diversification
GEND
Total weight of top 15 holdings out of 15
56.55%
DIVL
Total weight of top 15 holdings out of 15
56.51%
Top 15 holdings
Data as of June 30, 2026
GEND
Northern Trust Corp.
4.60%
CVS Health Corp.
4.57%
Cisco Systems, Inc.
4.33%
Enbridge, Inc.
4.23%
Altria Group, Inc.
4.20%
M&T Bank Corp.
3.90%
JPMorgan Chase & Co.
3.87%
Merck & Co., Inc.
3.68%
Devon Energy Corp.
3.61%
Comcast Corp.
3.36%
United Parcel Service, Inc.
3.30%
Chevron Corp.
3.29%
Microchip Technology, Inc.
3.25%
Evergy, Inc.
3.21%
Emerson Electric Co.
3.17%
DIVL
Johnson & Johnson
5.49%
Exxon Mobil Corp.
4.40%
Chevron Corp.
4.37%
NextEra Energy, Inc.
4.15%
Texas Instruments Incorporated
4.13%
US4385162056
4.05%
AbbVie, Inc.
3.69%
Bunge Global SA
3.57%
Procter & Gamble Co.
3.49%
Union Pacific Corp.
3.43%
Analog Devices, Inc.
3.37%
Illinois Tool Works Inc.
3.22%
CME Group, Inc.
3.16%
The Home Depot, Inc.
3.02%
Prologis, Inc.
2.97%
Frequently asked questions about GEND and DIVL
How have the GEND and DIVL ETFs performed in 2026?
As of July 28, 2026, GEND is up 17.89% year-to-date (YTD), while DIVL has returned 12.55%. That puts GEND better performer ahead so far this year.
Which ETF is attracting more investor money: GEND or DIVL?
Year-to-date, the GEND ETF saw -$26M in flows, compared to -$4M for DIVL.
Which ETF is more volatile: GEND or DIVL?
Over the past year, GEND had a volatility of 10.31%, while DIVL experienced 10.85%.
Which ETF is bigger: GEND or DIVL?
As of July 28, 2026, GEND holds $5.07 M in assets under management (AUM), while DIVL manages $63.86 M.
What sectors do the GEND and DIVL ETFs invest in?
GEND leans toward sectors like Finance, Healthcare and Energy. Meanwhile, DIVL focuses on Finance, Energy and Healthcare.
What are the top holdings of the GEND ETF and DIVL ETF?
GEND top holdings include Northern Trust Corp., CVS Health Corp. and Cisco Systems, Inc.. DIVL holds in its top three: Johnson & Johnson, Exxon Mobil Corp. and Chevron Corp..
Which ETF is more diversified: GEND or DIVL?
GEND holds 34 securities with 56.55% of its assets in the top 15. DIVL has 35 securities and a top 15 weight of 56.51%.
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