GENDvsDIVBETF Comparison
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Genter Capital Dividend Income ETF (GEND) and iShares Core Dividend ETF (DIVB) belong to the same industry segment: US High Dividend. GEND's top 3 sector exposures are Finance, Healthcare and Energy. In contrast, DIVB's top sector exposures are Technology, Finance and Healthcare. GEND is more expensive with a Total Expense Ratio (TER) of 0.38%, versus 0.05% for DIVB. GEND is up 20.71% year-to-date (YTD) with -$25M in YTD flows. DIVB performs better with 34.15% YTD performance, and +$528M in YTD flows. Run a side-by-side ETF comparison of GEND and DIVB below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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GEND vs DIVB performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 10/28/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | GEND DIVB | +5.13%+7.55% | +2.39%+5.76% | +20.71%+34.15% | +24.01%+36.55% | n/a+111.46% | n/a+92.83% |
| Flows | GEND DIVB | +$1M+$87M | +$895K+$430M | -$25M+$528M | +$1M+$704M | -+$1.39B | -+$1.53B |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | GEND DIVB | +9.73%+13.44% | +10.43%+13.25% | n/a+13.79% | n/a+15.57% |
| Max drawdown | GEND DIVB | -5.89%-6.86% | -6.38%-6.92% | n/a-15.41% | n/a-21.15% |
| Max drawdown duration | GEND DIVB | 48d46d | 99d77d | n/a127d | n/a709d |
Trading data
GEND | DIVB | |
Last sale 10/28/2026 at 1:30 PM | $13.53 | $70.04 |
| Previous close 10/28/2026 | $13.53 | $69.99 |
| Consolidated volume 10/28/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of September 30, 2026
1-year trailing difference
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GEND
is actively managed and doesn’t replicate an indexGEND | DIVB | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 10/28/2026 at 1:30 PM
Live
Closed
GEND | DIVB | |
|---|---|---|
| Last price | $13.53 | $70.04 |
| 1D performance | +0.04% | +0.07% |
| AuM | $6.10 M | $2.23 B |
| E/R | 0.38% | 0.05% |
Characteristics
GEND | DIVB | |
|---|---|---|
| Management strategy | Active | Passive |
| Provider | Genter Capital | iShares |
| Benchmark | - | Morningstar US Dividend and Buyback Index |
| N° of holdings | 33 | 380 |
| Asset class | - | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | January 10, 2025 | November 7, 2017 |
| ESG | No | No |
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Exposure
Countries
GEND
USA
88.94%
Ireland
7.1%
Other
3.96%
DIVB
USA
92.97%
Other
7.03%
Sectors
GEND
Finance
17.72%
Healthcare
17.02%
Energy
15.41%
Consumer Non-Cycl.
10.91%
Technology
8.53%
Industrials
8.36%
Other
22.05%
DIVB
Technology
22.45%
Finance
22.32%
Healthcare
13.63%
Consumer Non-Cycl.
9.27%
Energy
8.52%
Other
23.81%
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Diversification
GEND
Total weight of top 15 holdings out of 15
56.35%
DIVB
Total weight of top 15 holdings out of 15
39.12%
Top 15 holdings
Data as of August 31, 2026
GEND
Northern Trust Corp.
4.62%
Accenture Plc
4.23%
Devon Energy Corp.
3.99%
Merck & Co., Inc.
3.98%
JPMorgan Chase & Co.
3.96%
CVS Health Corp.
3.91%
Phillips 66
3.87%
Chevron Corp.
3.85%
Altria Group, Inc.
3.76%
Enbridge, Inc.
3.71%
M&T Bank Corp.
3.62%
Comcast Corp.
3.43%
PepsiCo, Inc.
3.24%
Emerson Electric Co.
3.18%
United Parcel Service, Inc.
3.01%
DIVB
Automatic Data Processing, Inc.
5.61%
Accenture Plc
4.90%
International Business Machines Corp.
3.75%
Paychex, Inc.
2.72%
HP, Inc.
2.69%
JPMorgan Chase & Co.
2.69%
Cognizant Technology Solutions Corp.
2.66%
ExxonMobil Holdings Corp.
2.31%
Johnson & Johnson
2.14%
AbbVie, Inc.
1.76%
Chevron Corp.
1.66%
SS&C Technologies Holdings, Inc.
1.64%
Leidos Holdings, Inc.
1.61%
Verizon Communications, Inc.
1.50%
Bank of America Corp.
1.48%
Frequently asked questions about GEND and DIVB
How have the GEND and DIVB ETFs performed in 2026?
As of October 28, 2026, GEND is up 20.71% year-to-date (YTD), while DIVB has returned 34.15%. That puts DIVB better performer ahead so far this year.
Which ETF is attracting more investor money: GEND or DIVB?
Year-to-date, the GEND ETF saw -$25M in flows, compared to +$528M for DIVB.
Which ETF is more volatile: GEND or DIVB?
Over the past year, GEND had a volatility of 10.43%, while DIVB experienced 13.25%.
Which ETF is bigger: GEND or DIVB?
As of October 28, 2026, GEND holds $6.10 M in assets under management (AUM), while DIVB manages $2.23 B.
What sectors do the GEND and DIVB ETFs invest in?
GEND leans toward sectors like Finance, Healthcare and Energy. Meanwhile, DIVB focuses on Technology, Finance and Healthcare.
What are the top holdings of the GEND ETF and DIVB ETF?
GEND top holdings include Northern Trust Corp., Accenture Plc and Devon Energy Corp.. DIVB holds in its top three: Automatic Data Processing, Inc., Accenture Plc and International Business Machines Corp..
Which ETF is more diversified: GEND or DIVB?
GEND holds 33 securities with 56.35% of its assets in the top 15. DIVB has 382 securities and a top 15 weight of 39.12%.
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