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DIVLvsRDVYETF Comparison

ETF 1
DIVL

Madison Dividend Value ETF

This fund is part of
US High Dividend
-0.11%
VS
ETF 2
RDVY

First Trust NASDAQ Rising Dividend Achievers ETF

This fund is part of
US High Dividend
-0.11%

Madison Dividend Value ETF (DIVL) and First Trust NASDAQ Rising Dividend Achievers ETF (RDVY) belong to the same industry segment: US High Dividend. In contrast, RDVY's top sector exposures are Finance, Technology and Industrials. DIVL is more expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.47% for RDVY. DIVL is up 17.23% year-to-date (YTD) with -$6M in YTD flows. RDVY performs worse with 15.82% YTD performance, and +$3.56B in YTD flows. Run a side-by-side ETF comparison of DIVL and RDVY below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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DIVL vs RDVY performance and flow charts

Performance

0.02.04.06.08.0%Sep 29Oct 6Oct 13Oct 20Oct 27

Cumulative Flows

0 M100 M200 M300 MSep 29Oct 6Oct 13Oct 20Oct 27

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Historic performance and flows
Data as of 10/30/2026
1M3MYTD1Y3Y5Y
Perf.
DIVL
RDVY
+9.14%+1.44%
+5.29%+0.38%
+17.23%+15.82%
+19.71%+18.84%
+56.20%+90.07%
n/a+73.90%
Flows
DIVL
RDVY
-$620K+$305M
-$2M+$1.20B
-$6M+$3.56B
-$6M+$4.48B
-$20M+$9.72B
-+$11.95B
Volatility and drawdown
3M1Y3Y5Y
Volatility
DIVL
RDVY
+8.88%+10.47%
+10.70%+14.17%
+12.13%+16.64%
n/a+18.93%
Max drawdown
DIVL
RDVY
-6.06%-6.48%
-6.99%-9.10%
-13.56%-19.17%
n/a-25.40%
Max drawdown duration
DIVL
RDVY
58d77d
147d74d
211d219d
n/a708d
Trading data

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DIVL
RDVY
Last sale
10/30/2026 at 1:30 PM
$26.47
$79.17
Previous close
10/29/2026
$26.39
$79.95
Consolidated volume
10/29/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
Replication quality
Data as of October 29, 2026
1-year trailing difference

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DIVL
is actively managed and doesn’t replicate an index

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DIVL
RDVY
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
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Main metrics
Last update 10/30/2026 at 1:30 PM
Live
Closed
DIVL
RDVY
Last price
$26.47
$79.17
1D performance
+0.28%
-0.98%
AuM$64.17 M$25.71 B
E/R0.65%0.47%
Characteristics
DIVL
RDVY
Management strategyActivePassive
ProviderMadison InvestmentsFirst Trust
Benchmark-NASDAQ US Rising Dividend Achievers Index
N° of holdings-72
Asset class-Equities
Trailing 12m distribution yield
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Inception dateAugust 15, 2023January 6, 2014
ESGNoNo
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Exposure

Countries

DIVL
Data will be available soon
RDVY
USA
94.27%
Other
5.73%

Sectors

DIVL
Data will be available soon
RDVY
Finance
37.72%
Technology
29.67%
Industrials
11.35%
Other
21.26%
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Diversification

DIVL
Data will be available soon
RDVY

Total weight of top 15 holdings out of 15

33.78%

Top 15 holdings

Data as of January 1, 1970
DIVL
Data will be available soon
RDVY
Applied Materials, Inc.
2.75%
Lam Research Corp.
2.73%
KLA Corp.
2.46%
Micron Technology, Inc.
2.37%
GE Vernova, Inc.
2.31%
NVIDIA Corp.
2.25%
Meta Platforms, Inc.
2.23%
The Travelers Cos., Inc.
2.20%
Microsoft Corp.
2.14%
Ross Stores, Inc.
2.13%
The Bank of New York Mellon Corp.
2.09%
Automatic Data Processing, Inc.
2.08%
Visa, Inc.
2.02%
JPMorgan Chase & Co.
2.01%
Expedia Group, Inc.
2.01%
Frequently asked questions about DIVL and RDVY

How have the DIVL and RDVY ETFs performed in 2026?

As of October 30, 2026, DIVL is up 17.23% year-to-date (YTD), while RDVY has returned 15.82%. That puts DIVL better performer ahead so far this year.

Which ETF is attracting more investor money: DIVL or RDVY?

Year-to-date, the DIVL ETF saw -$6M in flows, compared to +$3.56B for RDVY.

Which ETF is more volatile: DIVL or RDVY?

Over the past year, DIVL had a volatility of 10.7%, while RDVY experienced 14.17%.

Which ETF is bigger: DIVL or RDVY?

As of October 30, 2026, DIVL holds $64.17 M in assets under management (AUM), while RDVY manages $25.71 B.

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