DIVLvsHDVETF Comparison
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Madison Dividend Value ETF (DIVL) and iShares Core High Dividend ETF (HDV) belong to the same industry segment: US High Dividend. DIVL's top 3 sector exposures are Industrials, Energy and Financials. In contrast, HDV's top sector exposures are Consumer Staples, Energy and Health Care. DIVL is more expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.08% for HDV. DIVL is up 9.11% year-to-date (YTD) with -$5M in YTD flows. HDV performs better with 14.12% YTD performance, and +$81M in YTD flows. Run a side-by-side ETF comparison of DIVL and HDV below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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DIVL vs HDV performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 06/15/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | DIVL HDV | +0.29%+1.00% | +2.10%+1.73% | +9.11%+14.12% | +14.86%+20.77% | n/a+49.72% | n/a+66.31% |
| Flows | DIVL HDV | -+$59M | -$2M-$24M | -$5M+$81M | -$6M+$646M | --$570M | -+$3.02B |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | DIVL HDV | +11.42%+11.20% | +10.69%+9.85% | n/a+11.35% | n/a+12.87% |
| Max drawdown | DIVL HDV | -3.21%-3.73% | -6.99%-5.18% | n/a-10.51% | n/a-15.40% |
| Max drawdown duration | DIVL HDV | 46d21d | 105d81d | n/a100d | n/a223d |
Trading data
DIVL | HDV | |
Last sale 6/16/2026 at 1:30 PM | $24.80 | $27.47 |
| Previous close 06/15/2026 | $24.81 | $27.40 |
| Consolidated volume 06/15/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of May 29, 2026
1-year trailing difference
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DIVL
is actively managed and doesn’t replicate an indexDIVL | HDV | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 6/16/2026 at 1:30 PM
Live
Closed
DIVL | HDV | |
|---|---|---|
| Last price | $24.80 | $27.47 |
| 1D performance | -0.01% | +0.26% |
| AuM | $61.39 M | $13.54 B |
| E/R | 0.65% | 0.08% |
Characteristics
DIVL | HDV | |
|---|---|---|
| Management strategy | Active | Passive |
| Provider | Madison Investments | iShares |
| Benchmark | - | Morningstar Dividend Yield Focus Index |
| N° of holdings | 37 | 76 |
| Asset class | - | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | August 15, 2023 | March 29, 2011 |
| ESG | No | No |
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Exposure
Countries
DIVL
USA
88.73%
Other
11.27%
HDV
USA
95.6%
Other
4.4%
Sectors
DIVL
Industrials
17.11%
Energy
16.72%
Financials
11.78%
Health Care
11.51%
Consumer Staples
8.42%
Information Techn.
8.07%
Other
26.39%
HDV
Consumer Staples
24.03%
Energy
22.15%
Health Care
16.43%
Financials
11.01%
Utilities
9.29%
Information Techn.
8.18%
Other
8.91%
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Diversification
DIVL
Total weight of top 15 holdings out of 15
56.26%
HDV
Total weight of top 15 holdings out of 15
65.77%
Top 15 holdings
Data as of April 30, 2026
DIVL
JOHNSON&JOHNSON
4.78%
EXXON
4.70%
TEXAS INSTRUMENTS
4.70%
CHEVRON TEXACO
4.64%
NEXTERA ENERGY
4.38%
CME GROUP
3.96%
PROCTERGAMBLE
3.77%
HONEYWELL INTL
3.64%
UNION PACIFIC U
3.38%
ANALOG DEVICES
3.37%
CONOCOPHILLIPS
3.36%
ILLINOIS TOOL
3.19%
SCHLUMBERGER
2.89%
HOME DEPOT
2.83%
LOWE'S COS INC
2.67%
HDV
EXXON
8.42%
CHEVRON TEXACO
6.42%
JOHNSON&JOHNSON
5.68%
ABBVIE
5.44%
PROCTERGAMBLE
4.46%
PHILLIP MORRIS
4.17%
HOME DEPOT
4.07%
COCA-COLA
3.86%
PROGRESSIVE
3.79%
MERCK & CO INC
3.77%
ALTRIA GROUP
3.70%
PEPSICO U
3.66%
TEXAS INSTRUMENTS
3.54%
BLACKSTONE GROUP
2.42%
QUALCOMM
2.37%
Frequently asked questions about DIVL and HDV
How have the DIVL and HDV ETFs performed in 2026?
As of June 15, 2026, DIVL is up 9.11% year-to-date (YTD), while HDV has returned 14.12%. That puts HDV better performer ahead so far this year.
Which ETF is attracting more investor money: DIVL or HDV?
Year-to-date, the DIVL ETF saw -$5M in flows, compared to +$81M for HDV.
Which ETF is more volatile: DIVL or HDV?
Over the past year, DIVL had a volatility of 10.69%, while HDV experienced 9.85%.
Which ETF is bigger: DIVL or HDV?
As of June 15, 2026, DIVL holds $61.39 M in assets under management (AUM), while HDV manages $13.54 B.
What sectors do the DIVL and HDV ETFs invest in?
DIVL leans toward sectors like Industrials, Energy and Financials. Meanwhile, HDV focuses on Consumer Staples, Energy and Health Care.
What are the top holdings of the DIVL ETF and HDV ETF?
DIVL top holdings include JOHNSON&JOHNSON, EXXON and TEXAS INSTRUMENTS. HDV holds in its top three: EXXON, CHEVRON TEXACO and JOHNSON&JOHNSON.
Which ETF is more diversified: DIVL or HDV?
DIVL holds 38 securities with 56.26% of its assets in the top 15. HDV has 76 securities and a top 15 weight of 65.77%.
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