DIVLvsGENDETF Comparison
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Madison Dividend Value ETF (DIVL) and Genter Capital Dividend Income ETF (GEND) belong to the same industry segment: US High Dividend. DIVL's top 3 sector exposures are Finance, Energy and Healthcare. In contrast, GEND's top sector exposures are Finance, Healthcare and Energy. DIVL is more expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.38% for GEND. DIVL is up 11.34% year-to-date (YTD) with -$4M in YTD flows. GEND performs better with 16.02% YTD performance, and -$26M in YTD flows. Run a side-by-side ETF comparison of DIVL and GEND below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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DIVL vs GEND performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/30/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | DIVL GEND | +4.05%+3.01% | +0.96%+4.05% | +11.34%+16.02% | +14.24%+25.12% | n/an/a | n/an/a |
| Flows | DIVL GEND | +$635K-$131K | +$635K+$246K | -$4M-$26M | -$4M+$376K | -- | -- |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | DIVL GEND | +10.72%+10.32% | +10.85%+10.34% | n/an/a | n/an/a |
| Max drawdown | DIVL GEND | -3.21%-2.76% | -6.99%-6.38% | n/an/a | n/an/a |
| Max drawdown duration | DIVL GEND | 76d17d | 147d99d | n/an/a | n/an/a |
Trading data
DIVL | GEND | |
Last sale 7/31/2026 at 1:30 PM | $25.30 | $13.14 |
| Previous close 07/31/2026 | $25.25 | $13.12 |
| Consolidated volume 07/31/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
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Main metrics
Last update 7/31/2026 at 1:30 PM
Live
Closed
DIVL | GEND | |
|---|---|---|
| Last price | $25.30 | $13.14 |
| 1D performance | +0.22% | +0.16% |
| AuM | $63.11 M | $4.86 M |
| E/R | 0.65% | 0.38% |
Characteristics
DIVL | GEND | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | Madison Investments | Genter Capital |
| Benchmark | - | - |
| N° of holdings | 35 | 34 |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | August 15, 2023 | January 10, 2025 |
| ESG | No | No |
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Exposure
Countries
DIVL
USA
93.15%
Other
6.85%
GEND
USA
90.11%
Other
9.89%
Sectors
DIVL
Finance
17.66%
Energy
15.39%
Healthcare
14.27%
Consumer Non-Cycl.
12.84%
Industrials
12.45%
Technology
8.41%
Other
18.98%
GEND
Finance
17.54%
Healthcare
16.23%
Energy
13.94%
Consumer Non-Cycl.
11.79%
Technology
10.18%
Industrials
8.56%
Other
21.76%
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Diversification
DIVL
Total weight of top 15 holdings out of 15
56.51%
GEND
Total weight of top 15 holdings out of 15
56.55%
Top 15 holdings
Data as of June 30, 2026
DIVL
Johnson & Johnson
5.49%
Exxon Mobil Corp.
4.40%
Chevron Corp.
4.37%
NextEra Energy, Inc.
4.15%
Texas Instruments Incorporated
4.13%
US4385162056
4.05%
AbbVie, Inc.
3.69%
Bunge Global SA
3.57%
Procter & Gamble Co.
3.49%
Union Pacific Corp.
3.43%
Analog Devices, Inc.
3.37%
Illinois Tool Works Inc.
3.22%
CME Group, Inc.
3.16%
The Home Depot, Inc.
3.02%
Prologis, Inc.
2.97%
GEND
Northern Trust Corp.
4.60%
CVS Health Corp.
4.57%
Cisco Systems, Inc.
4.33%
Enbridge, Inc.
4.23%
Altria Group, Inc.
4.20%
M&T Bank Corp.
3.90%
JPMorgan Chase & Co.
3.87%
Merck & Co., Inc.
3.68%
Devon Energy Corp.
3.61%
Comcast Corp.
3.36%
United Parcel Service, Inc.
3.30%
Chevron Corp.
3.29%
Microchip Technology, Inc.
3.25%
Evergy, Inc.
3.21%
Emerson Electric Co.
3.17%
Frequently asked questions about DIVL and GEND
How have the DIVL and GEND ETFs performed in 2026?
As of July 30, 2026, DIVL is up 11.34% year-to-date (YTD), while GEND has returned 16.02%. That puts GEND better performer ahead so far this year.
Which ETF is attracting more investor money: DIVL or GEND?
Year-to-date, the DIVL ETF saw -$4M in flows, compared to -$26M for GEND.
Which ETF is more volatile: DIVL or GEND?
Over the past year, DIVL had a volatility of 10.85%, while GEND experienced 10.34%.
Which ETF is bigger: DIVL or GEND?
As of July 30, 2026, DIVL holds $63.11 M in assets under management (AUM), while GEND manages $4.86 M.
What sectors do the DIVL and GEND ETFs invest in?
DIVL leans toward sectors like Finance, Energy and Healthcare. Meanwhile, GEND focuses on Finance, Healthcare and Energy.
What are the top holdings of the DIVL ETF and GEND ETF?
DIVL top holdings include Johnson & Johnson, Exxon Mobil Corp. and Chevron Corp.. GEND holds in its top three: Northern Trust Corp., CVS Health Corp. and Cisco Systems, Inc..
Which ETF is more diversified: DIVL or GEND?
DIVL holds 35 securities with 56.51% of its assets in the top 15. GEND has 34 securities and a top 15 weight of 56.55%.
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