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DIVLvsGENDETF Comparison
Madison Dividend Value ETF (DIVL) and Genter Capital Dividend Income ETF (GEND) belong to the same industry segment: US High Dividend. DIVL's top 3 sector exposures are Industrials, Energy and Financials. In contrast, GEND's top sector exposures are Health Care, Financials and Energy. DIVL is more expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.38% for GEND. DIVL is up 6.31% year-to-date (YTD) with -$3M in YTD flows. GEND performs better with 7.53% YTD performance, and -$27M in YTD flows. Run a side-by-side ETF comparison of DIVL and GEND below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
DIVL vs GEND performance and flow charts
Performance
Cumulative Flows
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | DIVL GEND | -3.32%-4.46% | +4.78%+6.51% | +6.31%+7.53% | +15.76%+22.43% | n/an/a | n/an/a |
| Flows | DIVL GEND | -- | -$3M-$17M | -$3M-$27M | -$5M+$2M | -- | -- |
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | DIVL GEND | +11.27%+10.60% | +14.39%+14.79% | n/an/a | n/an/a |
| Max drawdown | DIVL GEND | -5.08%-4.46% | -11.07%-11.35% | n/an/a | n/an/a |
| Max drawdown duration | DIVL GEND | 10d28d | 45d64d | n/an/a | n/an/a |
DIVL | GEND | |
Last sale 3/13/2026 at 1:30 PM | $24.29 | $12.34 |
| Previous close 03/12/2026 | $24.31 | $12.33 |
| Consolidated volume 03/12/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
DIVL | GEND | |
|---|---|---|
| Last price | $24.29 | $12.34 |
| 1D performance | -0.10% | +0.06% |
| AuM | $61.97 M | $3.97 M |
| E/R | 0.65% | 0.38% |
DIVL | GEND | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | Madison Investments | Genter Capital |
| Benchmark | - | - |
| N° of holdings | 36 | 31 |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | August 15, 2023 | January 10, 2025 |
| ESG | No | No |
Countries
Sectors
Diversification
Total weight of top 15 holdings out of 15
Total weight of top 15 holdings out of 15
Top 15 holdings
How have the DIVL and GEND ETFs performed in 2026?
As of March 12, 2026, DIVL is up 6.31% year-to-date (YTD), while GEND has returned 7.53%. That puts GEND better performer ahead so far this year.
Which ETF is attracting more investor money: DIVL or GEND?
Year-to-date, the DIVL ETF saw -$3M in flows, compared to -$27M for GEND.
Which ETF is more volatile: DIVL or GEND?
Over the past year, DIVL had a volatility of 14.39%, while GEND experienced 14.79%.
Which ETF is bigger: DIVL or GEND?
As of March 12, 2026, DIVL holds $61.97 M in assets under management (AUM), while GEND manages $3.97 M.
What sectors do the DIVL and GEND ETFs invest in?
DIVL leans toward sectors like Industrials, Energy and Financials. Meanwhile, GEND focuses on Health Care, Financials and Energy.
What are the top holdings of the DIVL ETF and GEND ETF?
DIVL top holdings include JOHNSON&JOHNSON, EXXON and CHEVRON TEXACO. GEND holds in its top three: NORTHERN TRUST, CISCO-T and M&T BANK.
Which ETF is more diversified: DIVL or GEND?
DIVL holds 37 securities with 53.75% of its assets in the top 15. GEND has 31 securities and a top 15 weight of 55.76%.
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