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DIVLvsDURAETF Comparison

ETF 1
DIVL

Madison Dividend Value ETF

This fund is part of
US High Dividend
+1.47%
VS
ETF 2
DURA

VanEck Durable High Dividend ETF

This fund is part of
US High Dividend
+1.47%

Madison Dividend Value ETF (DIVL) and VanEck Durable High Dividend ETF (DURA) belong to the same industry segment: US High Dividend. DIVL's top 3 sector exposures are Energy, Industrials and Health Care. In contrast, DURA's top sector exposures are Consumer Staples, Energy and Health Care. DIVL is more expensive with a Total Expense Ratio (TER) of 0.65%, versus 0.3% for DURA. DIVL is up 10.28% year-to-date (YTD) with -$5M in YTD flows. DURA performs better with 13.22% YTD performance, and -$9M in YTD flows. Run a side-by-side ETF comparison of DIVL and DURA below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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DIVL vs DURA performance and flow charts

Performance

-2.0-1.00.01.02.03.04.0%Mar 30Apr 7Apr 14Apr 21Apr 28

Cumulative Flows

-8 M-6 M-4 M-2 M0 MMar 30Apr 7Apr 14Apr 21Apr 28

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Historic performance and flows
Data as of 04/30/2026
1M3MYTD1Y3Y5Y
Perf.
DIVL
DURA
+3.96%+2.63%
+3.29%+5.65%
+10.28%+13.22%
+21.28%+24.46%
n/a+33.55%
n/a+46.28%
Flows
DIVL
DURA
--$7M
-$4M-$9M
-$5M-$9M
-$6M-$13M
--$70M
--$17M
Volatility and drawdown
3M1Y3Y5Y
Volatility
DIVL
DURA
+11.88%+11.74%
+10.80%+11.12%
n/a+12.06%
n/a+12.98%
Max drawdown
DIVL
DURA
-6.99%-4.91%
-6.99%-5.11%
n/a-14.13%
n/a-15.76%
Max drawdown duration
DIVL
DURA
59d60d
59d94d
n/a263d
n/a223d
Trading data

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DIVL
DURA
Last sale
4/30/2026 at 7:20 PM
$25.14
$37.96
Previous close
04/29/2026
$24.75
$37.26
Consolidated volume
04/29/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
Replication quality
Data as of April 30, 2026
1-year trailing difference

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DIVL
is actively managed and doesn’t replicate an index

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DIVL
DURA
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
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Main metrics
Last update 4/30/2026 at 7:20 PM
Live
Closed
DIVL
DURA
Last price
$25.14
$37.96
1D performance
+1.55%
+1.88%
AuM$62.15 M$37.95 M
E/R0.65%0.3%
Characteristics
DIVL
DURA
Management strategyActivePassive
ProviderMadison InvestmentsVanEck
Benchmark-Morningstar US Dividend Valuation Index
N° of holdings3770
Asset class-Equities
Trailing 12m distribution yield
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Inception dateAugust 15, 2023October 30, 2018
ESGNoNo
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Exposure

Countries

DIVL
USA
89.01%
Other
10.99%
DURA
USA
96.6%
Other
3.4%

Sectors

DIVL
Energy
18.8%
Industrials
16.45%
Health Care
13.49%
Financials
11.36%
Consumer Staples
8.58%
Consumer Discreti.
8%
Other
23.32%
DURA
Consumer Staples
22.14%
Energy
16.3%
Health Care
15.27%
Communication Ser.
9.85%
Utilities
7.08%
Other
29.36%
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Diversification

DIVL

Total weight of top 15 holdings out of 15

57.18%
DURA

Total weight of top 15 holdings out of 15

62.15%

Top 15 holdings

Data as of March 31, 2026
DIVL
EXXON
5.56%
CHEVRON TEXACO
5.42%
JOHNSON&JOHNSON
5.26%
NEXTERA ENERGY
4.35%
CME GROUP
4.28%
HONEYWELL INTL
3.93%
PROCTERGAMBLE
3.76%
CONOCOPHILLIPS
3.75%
TEXAS INSTRUMENTS
3.33%
ILLINOIS TOOL
3.08%
UNION PACIFIC U
3.08%
ABBVIE
3.02%
HOME DEPOT
2.82%
MEDTRONIC PLC
2.78%
SCHLUMBERGER
2.76%
DURA
EXXON
5.75%
CHEVRON TEXACO
5.53%
MERCK & CO INC
4.95%
VERIZON COMMUNICATIONS
4.95%
AT&T
4.90%
COCA-COLA
4.72%
PHILLIP MORRIS
4.68%
PEPSICO U
4.51%
BK OF AMERICA CO
4.24%
ALTRIA GROUP
4.22%
AMGEN-T
2.92%
TEXAS INSTRUMENTS
2.90%
MCDONALD'S
2.88%
CONOCOPHILLIPS
2.74%
ABBOTT LABS
2.27%
Frequently asked questions about DIVL and DURA

How have the DIVL and DURA ETFs performed in 2026?

As of April 30, 2026, DIVL is up 10.28% year-to-date (YTD), while DURA has returned 13.22%. That puts DURA better performer ahead so far this year.

Which ETF is attracting more investor money: DIVL or DURA?

Year-to-date, the DIVL ETF saw -$5M in flows, compared to -$9M for DURA.

Which ETF is more volatile: DIVL or DURA?

Over the past year, DIVL had a volatility of 10.8%, while DURA experienced 11.12%.

Which ETF is bigger: DIVL or DURA?

As of April 30, 2026, DIVL holds $62.15 M in assets under management (AUM), while DURA manages $37.95 M.

What sectors do the DIVL and DURA ETFs invest in?

DIVL leans toward sectors like Energy, Industrials and Health Care. Meanwhile, DURA focuses on Consumer Staples, Energy and Health Care.

What are the top holdings of the DIVL ETF and DURA ETF?

DIVL top holdings include EXXON, CHEVRON TEXACO and JOHNSON&JOHNSON. DURA holds in its top three: EXXON, CHEVRON TEXACO and MERCK & CO INC.

Which ETF is more diversified: DIVL or DURA?

DIVL holds 38 securities with 57.18% of its assets in the top 15. DURA has 70 securities and a top 15 weight of 62.15%.

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