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BUYZvsMFIGETF Comparison

ETF 1

BUYZ

Franklin Disruptive Commerce ETF

This fund is part of

eCommerce

-1.51%

Full BUYZ fund page

VS

ETF 2

MFIG

Motley Fool Innovative Growth Factor ETF

This fund is part of

US Multi-Factor

-0.62%

Full MFIG fund page

Franklin Disruptive Commerce ETF (BUYZ) belongs to the eCommerce segment. Motley Fool Innovative Growth Factor ETF (MFIG) is part of the US Multi-Factor segment. BUYZ's top 3 sector exposures are Consumer Non-Cyclicals, Technology and Finance. In contrast, MFIG's top sector exposures are Technology, Healthcare and Finance. Both BUYZ and MFIG have the same Total Expense Ratio (TER) of 0.5%. BUYZ is down -13.14% year-to-date (YTD) with -$2M in YTD flows. MFIG performs better with 3.62% YTD performance, and +$7M in YTD flows. Run a side-by-side ETF comparison of BUYZ and MFIG below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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BUYZ vs MFIG performance and flow charts

Performance

Cumulative Flows

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 07/17/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	BUYZ MFIG	+4.45%+2.52%	-4.22%+5.21%	-13.14%+3.62%	-15.00%n/a	+27.39%n/a	-32.33%n/a
Flows	BUYZ MFIG	-+$800K	-$2M+$2M	-$2M+$7M	-$2M-	-$8M-	-$18M-

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	BUYZ MFIG	+20.38%+16.39%	+22.69%n/a	+21.79%n/a	+27.25%n/a
Max drawdown	BUYZ MFIG	-9.95%-7.08%	-30.81%n/a	-30.81%n/a	-63.52%n/a
Max drawdown duration	BUYZ MFIG	88d46d	299dn/a	299dn/a	1818dn/a

Trading data

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	BUYZ	MFIG
Last sale 7/17/2026 at 1:30 PM	$34.86	$20.72
Previous close 07/16/2026	$35.40	$21.06
Consolidated volume 07/16/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Replication quality

Data as of June 30, 2026

1-year trailing difference

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BUYZ

is actively managed and doesn’t replicate an index

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	BUYZ	MFIG
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst

Main metrics

Last update 7/17/2026 at 1:30 PM

Live

Closed

	BUYZ	MFIG
Last price	$34.86	$20.72
1D performance	-1.53%	-1.58%
AuM	$5.22 M	$11.18 M
E/R	0.5%	0.5%

Characteristics

	BUYZ	MFIG
Management strategy	Active	Passive
Provider	Franklin Templeton	Motley Fool Asset Management
Benchmark	-	Motley Fool Innovative Growth Index
N° of holdings	58	98
Asset class	-	-
Trailing 12m distribution yield	Join	Join
Inception date	February 25, 2020	December 8, 2025
ESG	No	No

More BUYZ data on Trackinsight

More MFIG data on Trackinsight

Exposure

Countries

BUYZ

USA

80.66%

Canada

8.29%

Other

11.05%

MFIG

USA

99.8%

Other

0.2%

Sectors

BUYZ

Consumer Non-Cycl.

30.23%

Technology

23.31%

Finance

20.03%

Consumer Services

10.79%

Consumer Cyclical.

7.65%

Industrials

7.17%

Other

0.82%

MFIG

Technology

53.5%

Healthcare

12.36%

Finance

9.49%

Consumer Non-Cycl.

9.35%

Industrials

8.63%

Other

6.67%

Diversification

BUYZ

Total weight of top 15 holdings out of 15

65.33%

MFIG

Total weight of top 15 holdings out of 15

63.15%

Top 15 holdings

Data as of May 31, 2026

BUYZ

Amazon.com, Inc.

12.48%

Shopify, Inc.

7.83%

Applovin Corp.

5.81%

Meta Platforms, Inc.

4.35%

Alphabet, Inc.

4.23%

Carvana Co.

4.02%

Netflix, Inc.

3.27%

Walmart, Inc.

3.21%

MercadoLibre, Inc.

3.17%

eBay, Inc.

3.10%

DoorDash, Inc.

2.89%

Mastercard, Inc.

2.84%

Booking Holdings, Inc.

2.82%

Prologis, Inc.

2.68%

Costco Wholesale Corp.

2.64%

MFIG

Broadcom Inc.

5.63%

Alphabet, Inc.

5.54%

Amazon.com, Inc.

5.47%

Apple, Inc.

5.21%

NVIDIA Corp.

5.20%

Eli Lilly & Co.

4.90%

Visa, Inc.

4.55%

Meta Platforms, Inc.

4.30%

Lam Research Corp.

4.29%

Mastercard, Inc.

4.17%

Netflix, Inc.

3.90%

International Business Machines Corp.

2.72%

The TJX Cos., Inc.

2.52%

The Boeing Co.

2.39%

Uber Technologies, Inc.

2.36%

Frequently asked questions about BUYZ and MFIG

How have the BUYZ and MFIG ETFs performed in 2026?

As of July 17, 2026, BUYZ is down -13.14% year-to-date (YTD), while MFIG has returned 3.62%. That puts MFIG better performer ahead so far this year.

Which ETF is attracting more investor money: BUYZ or MFIG?

Year-to-date, the BUYZ ETF saw -$2M in flows, compared to +$7M for MFIG.

Which ETF is bigger: BUYZ or MFIG?

As of July 17, 2026, BUYZ holds $5.22 M in assets under management (AUM), while MFIG manages $11.18 M.

What sectors do the BUYZ and MFIG ETFs invest in?

BUYZ leans toward sectors like Consumer Non-Cyclicals, Technology and Finance. Meanwhile, MFIG focuses on Technology, Healthcare and Finance.

What are the top holdings of the BUYZ ETF and MFIG ETF?

BUYZ top holdings include Amazon.com, Inc., Shopify, Inc. and Applovin Corp.. MFIG holds in its top three: Broadcom Inc., Alphabet, Inc. and Amazon.com, Inc..

BUYZvsMFIGETF Comparison

Franklin Disruptive Commerce ETF

Motley Fool Innovative Growth Factor ETF

BUYZ vs MFIG performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the BUYZ and MFIG ETFs performed in 2026?

As of July 17, 2026, BUYZ is down -13.14% year-to-date (YTD), while MFIG has returned 3.62%. That puts MFIG better performer ahead so far this year.

Which ETF is attracting more investor money: BUYZ or MFIG?

Year-to-date, the BUYZ ETF saw -$2M in flows, compared to +$7M for MFIG.

Which ETF is bigger: BUYZ or MFIG?

As of July 17, 2026, BUYZ holds $5.22 M in assets under management (AUM), while MFIG manages $11.18 M.

What sectors do the BUYZ and MFIG ETFs invest in?

BUYZ leans toward sectors like Consumer Non-Cyclicals, Technology and Finance. Meanwhile, MFIG focuses on Technology, Healthcare and Finance.

What are the top holdings of the BUYZ ETF and MFIG ETF?

BUYZ top holdings include Amazon.com, Inc., Shopify, Inc. and Applovin Corp.. MFIG holds in its top three: Broadcom Inc., Alphabet, Inc. and Amazon.com, Inc..

Which ETF is more diversified: BUYZ or MFIG?

BUYZ holds 58 securities with 65.33% of its assets in the top 15. MFIG has 98 securities and a top 15 weight of 63.15%.

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