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BUYZvsLOGOETF Comparison

ETF 1

BUYZ

Franklin Disruptive Commerce ETF

This fund is part of

eCommerce

-1.51%

Full BUYZ fund page

VS

ETF 2

LOGO

Alpha Brands Consumption Leaders ETF

This fund is part of

Uncategorized Equities

-0.72%

Full LOGO fund page

Franklin Disruptive Commerce ETF (BUYZ) belongs to the eCommerce segment. Alpha Brands Consumption Leaders ETF (LOGO) is part of the Uncategorized Equities segment. BUYZ's top 3 sector exposures are Consumer Non-Cyclicals, Technology and Finance. In contrast, LOGO's top sector exposures are Technology, Finance and Industrials. BUYZ is less expensive with a Total Expense Ratio (TER) of 0.5%, versus 0.69% for LOGO. BUYZ is down -13.14% year-to-date (YTD) with -$2M in YTD flows. LOGO performs better with -3.58% YTD performance, and +$7M in YTD flows. Run a side-by-side ETF comparison of BUYZ and LOGO below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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BUYZ vs LOGO performance and flow charts

Performance

Cumulative Flows

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Data Services

Historic performance and flows

Data as of 07/17/2026

		1M	3M	YTD	1Y	3Y	5Y
Perf.	BUYZ LOGO	+4.45%-0.64%	-4.22%-2.15%	-13.14%-3.58%	-15.00%-2.76%	+27.39%n/a	-32.33%n/a
Flows	BUYZ LOGO	--	-$2M+$1M	-$2M+$7M	-$2M+$10M	-$8M-	-$18M-

Volatility and drawdown

		3M	1Y	3Y	5Y
Volatility	BUYZ LOGO	+20.38%+15.21%	+22.69%+14.75%	+21.79%n/a	+27.25%n/a
Max drawdown	BUYZ LOGO	-9.95%-6.48%	-30.81%-18.33%	-30.81%n/a	-63.52%n/a
Max drawdown duration	BUYZ LOGO	88d50d	299d298d	299dn/a	1818dn/a

Trading data

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	BUYZ	LOGO
Last sale 7/17/2026 at 1:30 PM	$34.86	$20.20
Previous close 07/16/2026	$35.40	$20.41
Consolidated volume 07/16/2026
Average volume 30 days
Average discount or premium 30 days
Average Bid/Ask spread 30 days

Main metrics

Last update 7/17/2026 at 1:30 PM

Live

Closed

	BUYZ	LOGO
Last price	$34.86	$20.20
1D performance	-1.53%	-1.00%
AuM	$5.22 M	$32.83 M
E/R	0.5%	0.69%

Characteristics

	BUYZ	LOGO
Management strategy	Active	Active
Provider	Franklin Templeton	Tidal
Benchmark	-	-
N° of holdings	58	30
Asset class	-	-
Trailing 12m distribution yield	Join	Join
Inception date	February 25, 2020	May 28, 2025
ESG	No	No

More BUYZ data on Trackinsight

More LOGO data on Trackinsight

Exposure

Countries

BUYZ

USA

80.66%

Canada

8.29%

Other

11.05%

LOGO

USA

80.77%

Other

19.23%

Sectors

BUYZ

Consumer Non-Cycl.

30.23%

Technology

23.31%

Finance

20.03%

Consumer Services

10.79%

Consumer Cyclical.

7.65%

Industrials

7.17%

Other

0.82%

LOGO

Technology

39.05%

Finance

20.25%

Industrials

19.82%

Consumer Non-Cycl.

16.9%

Other

3.98%

Diversification

BUYZ

Total weight of top 15 holdings out of 15

65.33%

LOGO

Total weight of top 15 holdings out of 15

67.14%

Top 15 holdings

Data as of May 31, 2026

BUYZ

Amazon.com, Inc.

12.48%

Shopify, Inc.

7.83%

Applovin Corp.

5.81%

Meta Platforms, Inc.

4.35%

Alphabet, Inc.

4.23%

Carvana Co.

4.02%

Netflix, Inc.

3.27%

Walmart, Inc.

3.21%

MercadoLibre, Inc.

3.17%

eBay, Inc.

3.10%

DoorDash, Inc.

2.89%

Mastercard, Inc.

2.84%

Booking Holdings, Inc.

2.82%

Prologis, Inc.

2.68%

Costco Wholesale Corp.

2.64%

LOGO

Amazon.com, Inc.

8.57%

Netflix, Inc.

6.47%

Alphabet, Inc.

4.87%

Apple, Inc.

4.75%

GE Aerospace

4.72%

Taiwan Semiconductor Manufacturing Co., Ltd.

4.54%

NVIDIA Corp.

4.28%

Uber Technologies, Inc.

3.97%

Eli Lilly & Co.

3.87%

MercadoLibre, Inc.

3.82%

HEICO Corp.

3.64%

Spotify Technology SA

3.63%

Visa, Inc.

3.41%

Applovin Corp.

3.31%

Apollo Global Management, Inc.

3.29%

Frequently asked questions about BUYZ and LOGO

How have the BUYZ and LOGO ETFs performed in 2026?

As of July 17, 2026, BUYZ is down -13.14% year-to-date (YTD), while LOGO has lost -3.58%. That puts LOGO better performer ahead so far this year.

Which ETF is attracting more investor money: BUYZ or LOGO?

Year-to-date, the BUYZ ETF saw -$2M in flows, compared to +$7M for LOGO.

Which ETF is more volatile: BUYZ or LOGO?

Over the past year, BUYZ had a volatility of 22.69%, while LOGO experienced 14.75%.

Which ETF is bigger: BUYZ or LOGO?

As of July 17, 2026, BUYZ holds $5.22 M in assets under management (AUM), while LOGO manages $32.83 M.

What sectors do the BUYZ and LOGO ETFs invest in?

BUYZ leans toward sectors like Consumer Non-Cyclicals, Technology and Finance. Meanwhile, LOGO focuses on Technology, Finance and Industrials.

What are the top holdings of the BUYZ ETF and LOGO ETF?

BUYZ top holdings include Amazon.com, Inc., Shopify, Inc. and Applovin Corp.. LOGO holds in its top three: Amazon.com, Inc., Netflix, Inc. and Alphabet, Inc..

BUYZvsLOGOETF Comparison

Franklin Disruptive Commerce ETF

Alpha Brands Consumption Leaders ETF

BUYZ vs LOGO performance and flow charts

Performance

Cumulative Flows

Get all the metrics on this page, and more, through a reliable ETF data feed

Countries

Sectors

Diversification

Top 15 holdings

How have the BUYZ and LOGO ETFs performed in 2026?

As of July 17, 2026, BUYZ is down -13.14% year-to-date (YTD), while LOGO has lost -3.58%. That puts LOGO better performer ahead so far this year.

Which ETF is attracting more investor money: BUYZ or LOGO?

Year-to-date, the BUYZ ETF saw -$2M in flows, compared to +$7M for LOGO.

Which ETF is more volatile: BUYZ or LOGO?

Over the past year, BUYZ had a volatility of 22.69%, while LOGO experienced 14.75%.

Which ETF is bigger: BUYZ or LOGO?

As of July 17, 2026, BUYZ holds $5.22 M in assets under management (AUM), while LOGO manages $32.83 M.

What sectors do the BUYZ and LOGO ETFs invest in?

BUYZ leans toward sectors like Consumer Non-Cyclicals, Technology and Finance. Meanwhile, LOGO focuses on Technology, Finance and Industrials.

What are the top holdings of the BUYZ ETF and LOGO ETF?

BUYZ top holdings include Amazon.com, Inc., Shopify, Inc. and Applovin Corp.. LOGO holds in its top three: Amazon.com, Inc., Netflix, Inc. and Alphabet, Inc..

Which ETF is more diversified: BUYZ or LOGO?

BUYZ holds 58 securities with 65.33% of its assets in the top 15. LOGO has 30 securities and a top 15 weight of 67.14%.

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