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BUYZvsISHPETF Comparison

ETF 1
BUYZ

Franklin Disruptive Commerce ETF

This fund is part of
eCommerce
-0.58%
VS
ETF 2
ISHP

First Trust S-Network E-Commerce ETF

This fund is part of
eCommerce
-0.58%

Franklin Disruptive Commerce ETF (BUYZ) and First Trust S-Network E-Commerce ETF (ISHP) belong to the same industry segment: eCommerce. BUYZ's top 3 sector exposures are Consumer Discretionary, Information Technology and Communication Services. In contrast, ISHP's top sector exposures are Consumer Discretionary, Communication Services and Industrials. BUYZ is less expensive with a Total Expense Ratio (TER) of 0.5%, versus 0.6% for ISHP. BUYZ is down -17.33% year-to-date (YTD) with - in YTD flows. ISHP performs better with -13.26% YTD performance, and - in YTD flows. Run a side-by-side ETF comparison of BUYZ and ISHP below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.

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BUYZ vs ISHP performance and flow charts

Performance

-8.0-6.0-4.0-2.00.0%Mar 10Mar 17Mar 24Mar 31Apr 8

Cumulative Flows

Mar 10Mar 17Mar 24Mar 31Apr 8

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Daily, global ETF data for advanced analysis or integration into apps (API), from our partner Trackinsight.

Historic performance and flows
Data as of 04/10/2026
1M3MYTD1Y3Y5Y
Perf.
BUYZ
ISHP
-2.47%-3.10%
-19.13%-17.09%
-17.33%-13.26%
+1.31%+2.49%
+41.69%+36.31%
-36.17%+14.38%
Flows
BUYZ
ISHP
--
--
--
-$3M-$2M
-$6M-$1M
-$21M-$6M
Volatility and drawdown
3M1Y3Y5Y
Volatility
BUYZ
ISHP
+28.68%+20.45%
+22.44%+16.93%
+21.44%+18.32%
+27.37%+24.41%
Max drawdown
BUYZ
ISHP
-24.47%-21.45%
-30.81%-24.42%
-30.81%-24.42%
-63.56%-46.73%
Max drawdown duration
BUYZ
ISHP
88d88d
201d205d
201d205d
1746d1109d
Trading data

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BUYZ
ISHP
Last sale
4/10/2026 at 1:30 PM
$33.15
$33.94
Previous close
04/10/2026
$33.25
$34.19
Consolidated volume
04/10/2026
Average volume
30 days
Average discount or premium
30 days
Average Bid/Ask spread
30 days
Replication quality
Data as of March 31, 2026
1-year trailing difference

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BUYZ
is actively managed and doesn’t replicate an index

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BUYZ
ISHP
Tracking error
Tracking difference
1 year cumulative return difference
Best
Worst
Daily return difference
Average
Worst
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Main metrics
Last update 4/10/2026 at 1:30 PM
Live
Closed
BUYZ
ISHP
Last price
$33.15
$33.94
1D performance
-0.31%
-0.73%
AuM$6.63 M$5.10 M
E/R0.5%0.6%
Characteristics
BUYZ
ISHP
Management strategyActivePassive
ProviderFranklin TempletonFirst Trust
Benchmark-S-Network Global E-Commerce IndexTM
N° of holdings4952
Asset class-Equities
Trailing 12m distribution yield
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Inception dateFebruary 25, 2020September 20, 2016
ESGNoNo
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Exposure

Countries

BUYZ
USA
82.33%
Canada
9.98%
Other
7.7%
ISHP
USA
60.62%
Other
39.38%

Sectors

BUYZ
Consumer Discreti.
38.55%
Information Techn.
23.9%
Communication Ser.
16.54%
Other
21.01%
ISHP
Consumer Discreti.
33.81%
Communication Ser.
21.49%
Industrials
15.03%
Information Techn.
8.96%
Other
20.71%
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Diversification

BUYZ

Total weight of top 15 holdings out of 15

65.24%
ISHP

Total weight of top 15 holdings out of 15

29.79%

Top 15 holdings

Data as of February 28, 2026
BUYZ
AMAZON.COM INC
10.06%
SHOPIFY SUBORDINATE VOTING
9.22%
DOORDASH
5.11%
MERCADOLIBRE
4.66%
META PLATFORMS
4.62%
APPLOVIN
4.47%
CARVANA CO
3.80%
BOOKING HOLDINGS
3.39%
US81141R1005
3.09%
NETFLIX
3.04%
ALPHABET INC-CL
2.96%
UBER TECHNOLOGIES INC
2.83%
COSTCO WHOLESALE
2.77%
AFFIRM HOLDINGS
2.74%
MASTERCARD
2.48%
ISHP
FEDEX
2.25%
COSCO SHIPPING HOLDINGS CO LTD H SHARES
2.22%
WALMART INC
2.21%
MOELLER MAERSK
2.16%
PROLOGIS REIT
2.03%
EBAY
1.99%
TAIWAN MOBILE
1.94%
REA GROUP
1.92%
US4824971042
1.91%
US47215P1066
1.89%
US2199481068
1.89%
META PLATFORMS
1.87%
Z HOLDINGS CORPORATION
1.86%
ALPHABET INC-CL
1.84%
DEUTSCHE POST
1.81%
Frequently asked questions about BUYZ and ISHP

How have the BUYZ and ISHP ETFs performed in 2026?

As of April 10, 2026, BUYZ is down -17.33% year-to-date (YTD), while ISHP has lost -13.26%. That puts ISHP better performer ahead so far this year.

Which ETF is attracting more investor money: BUYZ or ISHP?

Year-to-date, the BUYZ ETF saw - in flows, compared to - for ISHP.

Which ETF is more volatile: BUYZ or ISHP?

Over the past year, BUYZ had a volatility of 22.44%, while ISHP experienced 16.93%.

Which ETF is bigger: BUYZ or ISHP?

As of April 10, 2026, BUYZ holds $6.63 M in assets under management (AUM), while ISHP manages $5.10 M.

What sectors do the BUYZ and ISHP ETFs invest in?

BUYZ leans toward sectors like Consumer Discretionary, Information Technology and Communication Services. Meanwhile, ISHP focuses on Consumer Discretionary, Communication Services and Industrials.

What are the top holdings of the BUYZ ETF and ISHP ETF?

BUYZ top holdings include AMAZON.COM INC, SHOPIFY SUBORDINATE VOTING and DOORDASH. ISHP holds in its top three: FEDEX, COSCO SHIPPING HOLDINGS CO LTD H SHARES and WALMART INC.

Which ETF is more diversified: BUYZ or ISHP?

BUYZ holds 57 securities with 65.24% of its assets in the top 15. ISHP has 58 securities and a top 15 weight of 29.79%.

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