BUYZvsISHPETF Comparison
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Franklin Disruptive Commerce ETF (BUYZ) and First Trust S-Network E-Commerce ETF (ISHP) belong to the same industry segment: eCommerce. BUYZ's top 3 sector exposures are Consumer Non-Cyclicals, Finance and Technology. In contrast, ISHP's top sector exposures are Consumer Non-Cyclicals, Technology and Finance. BUYZ is less expensive with a Total Expense Ratio (TER) of 0.5%, versus 0.6% for ISHP. BUYZ is down -10.02% year-to-date (YTD) with -$2M in YTD flows. ISHP performs worse with -10.79% YTD performance, and - in YTD flows. Run a side-by-side ETF comparison of BUYZ and ISHP below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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BUYZ vs ISHP performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 10/14/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | BUYZ ISHP | +1.87%-1.26% | +2.51%+1.17% | -10.02%-10.79% | -15.29%-13.26% | +46.23%+42.93% | -29.03%+7.53% |
| Flows | BUYZ ISHP | -- | -- | -$2M- | -$2M-$0K | -$8M-$1M | -$18M-$12M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | BUYZ ISHP | +20.70%+17.68% | +23.18%+17.37% | +21.93%+18.14% | +27.20%+24.33% |
| Max drawdown | BUYZ ISHP | -8.11%-10.65% | -29.02%-22.85% | -30.81%-24.42% | -62.23%-46.73% |
| Max drawdown duration | BUYZ ISHP | 50d49d | 352d351d | 388d391d | 1819d1109d |
Trading data
BUYZ | ISHP | |
Last sale 10/15/2026 at 1:30 PM | $36.96 | $35.46 |
| Previous close 10/14/2026 | $35.99 | $34.46 |
| Consolidated volume 10/14/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
Replication quality
Data as of September 30, 2026
1-year trailing difference
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BUYZ
is actively managed and doesn’t replicate an indexBUYZ | ISHP | |
|---|---|---|
| Tracking error | ||
| Tracking difference | ||
| 1 year cumulative return difference | ||
| Best | ||
| Worst | ||
| Daily return difference | ||
| Average | ||
| Worst | ||
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Main metrics
Last update 10/15/2026 at 1:30 PM
Live
Closed
BUYZ | ISHP | |
|---|---|---|
| Last price | $36.96 | $35.46 |
| 1D performance | +2.72% | +2.91% |
| AuM | $5.41 M | $5.23 M |
| E/R | 0.5% | 0.6% |
Characteristics
BUYZ | ISHP | |
|---|---|---|
| Management strategy | Active | Passive |
| Provider | Franklin Templeton | First Trust |
| Benchmark | - | S-Network Global E-Commerce IndexTM |
| N° of holdings | 59 | 58 |
| Asset class | - | Equities |
| Trailing 12m distribution yield | Join | Join |
| Inception date | February 25, 2020 | September 20, 2016 |
| ESG | No | No |
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Exposure
Countries
BUYZ
USA
77.2%
Canada
10.78%
Other
12.02%
ISHP
USA
47.45%
China
12.74%
Other
39.81%
Sectors
BUYZ
Consumer Non-Cycl.
28.5%
Finance
23.66%
Technology
16.84%
Consumer Services
15.28%
Consumer Cyclical.
8.56%
Other
7.15%
ISHP
Consumer Non-Cycl.
20.92%
Technology
20.87%
Finance
15.9%
Consumer Cyclical.
13.07%
Consumer Services
10.63%
Industrials
10.41%
Other
8.2%
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Diversification
BUYZ
Total weight of top 15 holdings out of 15
62.75%
ISHP
Total weight of top 15 holdings out of 15
28.74%
Top 15 holdings
Data as of August 31, 2026
BUYZ
Amazon.com, Inc.
11.15%
Shopify, Inc.
10.31%
DoorDash, Inc.
3.92%
Carvana Co.
3.80%
Meta Platforms, Inc.
3.68%
Alphabet, Inc.
3.57%
MercadoLibre, Inc.
3.41%
Booking Holdings, Inc.
3.26%
Mastercard, Inc.
3.20%
Expedia Group, Inc.
3.07%
Airbnb, Inc.
3.01%
eBay, Inc.
2.83%
Walmart, Inc.
2.64%
Visa, Inc.
2.47%
Costco Wholesale Corp.
2.45%
ISHP
A.P. Møller-Mærsk A/S
2.11%
NAVER Corp.
2.03%
LY Corp.
2.02%
COSCO SHIPPING Holdings Co. Ltd.
1.98%
Airbnb, Inc.
1.97%
Adyen NV
1.95%
Global Payments, Inc.
1.92%
REA Group Ltd.
1.87%
Allegro.eu SA
1.87%
DoorDash, Inc.
1.86%
KE Holdings, Inc.
1.85%
PayPal Holdings, Inc.
1.83%
Rightmove Plc
1.83%
Corpay, Inc.
1.83%
Copart, Inc.
1.82%
Frequently asked questions about BUYZ and ISHP
How have the BUYZ and ISHP ETFs performed in 2026?
As of October 14, 2026, BUYZ is down -10.02% year-to-date (YTD), while ISHP has lost -10.79%. That puts BUYZ better performer ahead so far this year.
Which ETF is attracting more investor money: BUYZ or ISHP?
Year-to-date, the BUYZ ETF saw -$2M in flows, compared to - for ISHP.
Which ETF is more volatile: BUYZ or ISHP?
Over the past year, BUYZ had a volatility of 23.18%, while ISHP experienced 17.37%.
Which ETF is bigger: BUYZ or ISHP?
As of October 14, 2026, BUYZ holds $5.41 M in assets under management (AUM), while ISHP manages $5.23 M.
What sectors do the BUYZ and ISHP ETFs invest in?
BUYZ leans toward sectors like Consumer Non-Cyclicals, Finance and Technology. Meanwhile, ISHP focuses on Consumer Non-Cyclicals, Technology and Finance.
What are the top holdings of the BUYZ ETF and ISHP ETF?
BUYZ top holdings include Amazon.com, Inc., Shopify, Inc. and DoorDash, Inc.. ISHP holds in its top three: A.P. Møller-Mærsk A/S, NAVER Corp. and LY Corp..
Which ETF is more diversified: BUYZ or ISHP?
BUYZ holds 59 securities with 62.75% of its assets in the top 15. ISHP has 58 securities and a top 15 weight of 28.74%.
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