AVRYvsSUREETF Comparison
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Avory Foundational ETF (AVRY) belongs to the US Multi-Factor segment. AdvisorShares Insiders Advantage ETF (SURE) is part of the US Large Cap Value segment. AVRY's top 3 sector exposures are Technology, Consumer Services and Finance. In contrast, SURE's top sector exposures are Technology, Finance and Industrials. AVRY is less expensive with a Total Expense Ratio (TER) of 0.89%, versus 1% for SURE. Run a side-by-side ETF comparison of AVRY and SURE below, and assess how they stack up in performance, liquidity, risk, exposure, holdings, and more, helping you select the best ETF for your investments.
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AVRY vs SURE performance and flow charts
Performance
Cumulative Flows
Historic performance and flows
Data as of 07/17/2026
| 1M | 3M | YTD | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|---|---|
| Perf. | AVRY SURE | +9.98%+3.45% | +7.61%+9.62% | n/a+16.53% | n/a+26.75% | n/a+57.02% | n/a+71.46% |
| Flows | AVRY SURE | +$4M- | +$12M- | -- | --$2M | --$7M | --$13M |
Volatility and drawdown
| 3M | 1Y | 3Y | 5Y | ||
|---|---|---|---|---|---|
| Volatility | AVRY SURE | +22.52%+12.65% | n/a+13.19% | n/a+15.10% | n/a+17.43% |
| Max drawdown | AVRY SURE | -9.41%-2.63% | n/a-7.15% | n/a-21.41% | n/a-24.06% |
| Max drawdown duration | AVRY SURE | 43d15d | n/a46d | n/a365d | n/a557d |
Trading data
AVRY | SURE | |
Last sale 7/17/2026 at 1:30 PM | $25.23 | $148.43 |
| Previous close 07/16/2026 | $25.34 | $149.44 |
| Consolidated volume 07/16/2026 | ||
| Average volume 30 days | ||
| Average discount or premium 30 days | ||
| Average Bid/Ask spread 30 days |
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Main metrics
Last update 7/17/2026 at 1:30 PM
Live
Closed
AVRY | SURE | |
|---|---|---|
| Last price | $25.23 | $148.43 |
| 1D performance | -0.43% | -0.68% |
| AuM | $64.98 M | $56.37 M |
| E/R | 0.89% | 1% |
Characteristics
AVRY | SURE | |
|---|---|---|
| Management strategy | Active | Active |
| Provider | Alpha Architect | AdvisorShares |
| Benchmark | - | - |
| N° of holdings | 26 | 100 |
| Asset class | - | - |
| Trailing 12m distribution yield | Join | Join |
| Inception date | January 22, 2026 | October 4, 2011 |
| ESG | No | No |
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Exposure
Countries
AVRY
USA
96.39%
Other
3.61%
SURE
USA
95.14%
Other
4.86%
Sectors
AVRY
Technology
50.62%
Consumer Services
14.25%
Finance
13.86%
Consumer Non-Cycl.
8.6%
Other
12.67%
SURE
Technology
29.22%
Finance
13.88%
Industrials
12.54%
Consumer Services
9.7%
Energy
8.77%
Consumer Cyclical.
7.17%
Other
18.72%
Diversification
AVRY
Total weight of top 15 holdings out of 15
76.54%
SURE
Total weight of top 15 holdings out of 15
22.92%
Top 15 holdings
Data as of May 31, 2026
AVRY
Zoom Communications, Inc.
7.63%
Block, Inc.
7.07%
Clear Secure, Inc.
7.03%
Omnicell, Inc.
6.10%
Amazon.com, Inc.
6.00%
Meta Platforms, Inc.
5.25%
Xometry, Inc.
5.10%
Blackstone, Inc.
4.97%
Okta, Inc.
4.85%
Zillow Group, Inc.
4.47%
Airbnb, Inc.
4.47%
First Watch Restaurant Group, Inc.
3.98%
Paycom Software, Inc.
3.81%
Starbucks Corp.
2.98%
SiteOne Landscape Supply, Inc.
2.83%
SURE
Marvell Technology, Inc.
2.22%
Sezzle, Inc.
1.84%
Applied Materials, Inc.
1.82%
Lam Research Corp.
1.69%
DaVita, Inc.
1.63%
Fortinet, Inc.
1.59%
ON Semiconductor Corp.
1.53%
QUALCOMM, Inc.
1.45%
KLA Corp.
1.40%
Caterpillar, Inc.
1.38%
Payoneer Global, Inc.
1.30%
Iridium Communications, Inc.
1.29%
Kforce, Inc.
1.29%
Crocs, Inc.
1.26%
Albany International Corp.
1.23%
Frequently asked questions about AVRY and SURE
Which ETF is bigger: AVRY or SURE?
As of July 17, 2026, AVRY holds $64.98 M in assets under management (AUM), while SURE manages $56.37 M.
What sectors do the AVRY and SURE ETFs invest in?
AVRY leans toward sectors like Technology, Consumer Services and Finance. Meanwhile, SURE focuses on Technology, Finance and Industrials.
What are the top holdings of the AVRY ETF and SURE ETF?
AVRY top holdings include Zoom Communications, Inc., Block, Inc. and Clear Secure, Inc.. SURE holds in its top three: Marvell Technology, Inc., Sezzle, Inc. and Applied Materials, Inc..
Which ETF is more diversified: AVRY or SURE?
AVRY holds 26 securities with 76.54% of its assets in the top 15. SURE has 100 securities and a top 15 weight of 22.92%.
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